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Here's some stats, numbers and figures we've seen this week relating to digital marketing in the US.

Check back on Friday for our EMEA flavour, and Mondays for APAC stats.

For more digital marketing stats, check out the Econsultancy Internet Statistics Compendium.

Wearables

17% of U.S. teens would pay $350 for an Apple iWatch. A study by Piper Jaffray of 7,500 US teens showed that 6% already own a smartwatch, though this high figure seems dubious.

Some more stats from the study around smartphones and tablets.

  • 61% of teens surveyed own an iPhone, up from 55% six months ago.
  • 67% expect their next phone to be an iPhone. Android phones were No. 2 at 24%.
  • 60% own a tablet, and 66% of those tablets are iPads.
  • Of the 18% who plan to buy a tablet, 66% plan to get an iPad.

Social media desktop/mobile split

comScore’s latest report, Digital Future in Focus, looks in part at device usage in the US. In this chart, various social networks' desktop/mobile split is shown.

It's interesting to note the stark difference between high desktop usage of LinkedIn (74%), and to a lesser degree Tumblr, and the rest of the networks that are mobile dominated.

social networks split between desktop and mobile

Mobile technology companies' ad spend

Samsung is significantly outspending its rivals on advertising in the US. According to the Wall Street Journal, this gap is diminishing as Samsung competitors increased ad spend by 33% year-on-year in 2013.

Kantar Media research shows the top seven US smartphone manufacturers spent more than $1.3bn in 2013 on ads across print, TV, online, radio and out-of-home.

  • Last year Apple spent $351m, with $339 million of it (97%) on TV ads.
  • Samsung spent $363m in 2013, showing just how similar the two manufacturers ad budgets are.

Online travel

The U.S. online travel market is growing more slowly than that of Europe, Latin America and APAC.

Despite this slow growth, the US is still the biggest market for online travel.

PhoCusWright in its annual online travel review has previously estimated that the share of online channels in travel bookings will rise from 41% in 2012 to 43% by 2015.

Smartphone and tablet usage

More figures from that comScore Digital Future in Focus report.

  • US smartphone engagement has increased three-fold since December 2010, from 131bn total minutes usage per month to 442bn by December 2013.
  • From pretty much a standing start in 2010, tablets now see 124bn minutes of engagement per month in the US. That represents a 10-fold growth.

It is also revealed that smartphones alone have surpassed desktop usage in 2013, with 429bn minutes now spent on desktop.

time spent on smartphone, desktop and tablet

Neiman Marcus goes multichannel

Neiman Marcus has moved 187 employees from its Irving, Texas warehouse to its Dallas offices.

This brings together the Neiman Marcus Group and its sales channels and is effectively a statement from Nieman Marcus - it's taking multichannel customer experience seriously.

Walmart plans wholesale ecommerce in India

The world’s largest retailer, Wal-Mart, yesterday announced plans to set up a wholesale ecommerce site in India.

Online retail accounts for less than 1% of the total market in India, but is estimated to grow 50-55% over the next three years according to a report by Crisil.

Smartphone market share

The comScore Digital Future in Focus report shows iOS gaining market share in 2013, from 36% to 42%, but with Android still way ahead with just over half of the US market.

Kenshoo nets funding

Bain Capital Ventures was the lead investor in a round that saw Kenshoo, the search bid management software, raise $20m.

Ben Davis

Published 10 April, 2014 by Ben Davis @ Econsultancy

Ben Davis is a senior writer at Econsultancy. He lives in Manchester. You can contact him at ben.davis@econsultancy.com, follow at @herrhuld or connect via LinkedIn.

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Comments (1)

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Social Media Marketing

61% of marketers prefer to acquire customers either through multiple channel acquisition or smarter Buying of media. It is no more an effective practice to invest in one/two channels or media.

over 2 years ago

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