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Whether you like the phrase or not, content marketing is here to stay, and it works well.
It combines a number of disciplines, including editorial, social, SEO, PR and marketiing, and a well-planned content marketing strategy can help these teams to focus on long-term goals.
There has been a lot written and spoken about content marketing over the past couple of years, including on this blog.
Hre, I've rounded uo some of the best presentations on content strategy from SlideShare...
10 content strategy visuals that changed the world
The title overplays this a little, but there are some great examples here.
I'm biased perhaps, but I'd also add the Periodic table of content marketing.
Content marketing in the age of crapI love this one. A great point well made.
Content marketing in boring industriesSure, if you're selling something exciting like cars or football, content ideas come easily, but what if it's industrial washers or paper clips? This is where this slide comes in...
50 stats you need to know about content marketing
Does what it says on the tin...
Multi format content strategy: making your assets go as far as possible
How to build SEO into content strategy
An excellent deck from Jonathon Colman which explores the relationship between content and SEO, as well as busting a few myths.