Whether you like the phrase or not, content marketing is here to stay, and it works well. 

It combines a number of disciplines, including editorial, social, SEO, PR and marketiing, and a well-planned content marketing strategy can help these teams to focus on long-term goals. 

There has been a lot written and spoken about content marketing over the past couple of years, including on this blog. 

Hre, I've rounded uo some of the best presentations on content strategy from SlideShare... 

10 content strategy visuals that changed the world

The title overplays this a little, but there are some great examples here.

I'm biased perhaps, but I'd also add the Periodic table of content marketing.  

Content marketing in the age of crap

I love this one. A great point well made. 

Content marketing in boring industries

Sure, if you're selling something exciting like cars or football, content ideas come easily, but what if it's industrial washers or paper clips?  This is where this slide comes in...

50 stats you need to know about content marketing

Does what it says on the tin... 

Multi format content strategy: making your assets go as far as possible


How to build SEO into content strategy 

An excellent deck from Jonathon Colman which explores the relationship between content and SEO, as well as busting a few myths. 

Graham Charlton

Published 8 May, 2014 by Graham Charlton

Graham Charlton is editor in chief at SaleCycle, and former editor at Econsultancy. Follow him on Twitter or connect via Linkedin.

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Comments (1)


Justin Belmont, Founder/CEO at Prose Media

Each of these Slideshare decks make similar points about the content that is produced and viewed daily. They really emphasize how important strategy is to content marketing if you truly want your brand to stand out among so many. At Prose Media, we always make sure that we have an overarching strategy to go from, because that's really what ties all of our marketing efforts together.

about 4 years ago

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