Six great Slideshare decks on content marketing and strategy

Whether you like the phrase or not, content marketing is here to stay, and it works well.

It combines a number of disciplines, including editorial, social, SEO, PR and marketiing, and a well-planned content marketing strategy can help these teams to focus on long-term goals.

There has been a lot written and spoken about content marketing over the past couple of years, including on this blog.

Hre, I’ve rounded uo some of the best presentations on content strategy from SlideShare…

By Graham Charlton May 7th 2014 16:42

10 content strategy visuals that changed the world

The title overplays this a little, but there are some great examples here.

I’m biased perhaps, but I’d also add the Periodic table of content marketing.

Content marketing in the age of crap

I love this one. A great point well made.

Content marketing in boring industries

Sure, if you’re selling something exciting like cars or football, content ideas come easily, but what if it’s industrial washers or paper clips?
This is where this slide comes in…

50 stats you need to know about content marketing

Does what it says on the tin…

Multi format content strategy: making your assets go as far as possible

How to build SEO into content strategy

An excellent deck from Jonathon Colman which explores the relationship between content and SEO, as well as busting a few myths.

Article Content management

Could travel sites like Airbnb be doing more with their content?

Airbnb offers a superior user experience to its more established competitors in the travel sector, according to a new report.

The research from Webcredible includes findings from a survey of 500 consumers, which found that 85% prefer to book their holidays online.

However it also shows that many travel sites still aren’t catering correctly for their customers, with 69% of respondents stating that they find it difficult to compare options and results, while a third (31%) feel they aren’t given enough information about their destination.

Airbnb was adjudged to deliver the best overall user experience thanks to its social integrations, wishlists, range of photos and use of personalisation.

Article Content marketing

What does brands as publishers really mean?

Brands as publishers is a popular mantra, but what does it really mean? Does it also mean that publishers can become brands that sell stuff?

Digital disruption has not been kind to established publishers.

Firstly, circulation of print media has declined due to the rise of social media, the explosion of freely available commoditised content (particularly in the lucrative celebrity market, in which the Mail Online is causing major disruption) and the slowness of the economic recovery.

Article Content marketing

The people who ruined search are coming to ruin content

There’s (obviously) nothing wrong with SEO. The search engines’ objective is to help people find what they’re looking for.

If you create something that people are looking for, and complete their search, you’re all on the same side. Optimising that is good for us all.

But, as with all human things, scarcity and competition naturally set in. If there are only three places on the winners podium, people start to obsess about how to get the edge.

Article Ecommerce

What exactly is AI-powered commerce search and what does it mean for retailers?

We’ve seen lots of examples of new intelligent search features or conversational agents in the last six months in online retail – from Walmart, Instacart and Amazon, for example. In a recent article, I tried out some AI-powered product discovery features to see how useful they might be for shoppers. And though they each provided distinctive […]

Article Innovation and Trends

14 examples of augmented reality brand experiences

Augmented reality has surged in the headlines of late with the release of Apple’s Vision Pro headset and Meta teasing a potential rollout of AR glasses as it marks the 10-year anniversary of its VR/AR outfit, Meta Reality Labs. If augmented reality headsets and eyewear become more commonplace, brands and entertainment companies may take the […]

Article AI/Machine learning

Retailers’ guardrails for generative AI need to match up to their level of investment

A joint report from Salesforce and the Retail AI Council suggests widespread retailer investment in generative AI – but a lack of structure and guardrails to ensure it is used effectively and above all, ethically.

Article Privacy and data protection

Above all else, consumers want their data used responsibly: report

Nearly two thirds of consumers rank data security as critical to their CX expectations. They want to know their data is being looked after, especially in the hands of generative AI.

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