Looking to future proof your CV? Want to make sure your marketing team has the right mix of talent?

Our recent Skills of the Modern Marketer report defines the skills that senior marketers are seeking for their team. Both the broad knowledge areas and the deep vertical skills needed to be successful in marketing. 

As Neil Perkin's blog post on the report mentioned last week, we also found a surprising focus on soft skills - in particular, adaptability, inquisitiveness and willingness to collaborate.

We created this infographic to summarise the findings of the report, based on interviews and a survey with senior level marketers. 

Skills Infographic

Test your own digital marketing knowledge with our Digital Skills Index Lite or get in touch to test your whole team or organisation. 


Published 27 May, 2014 by Heather Hopkins

Heather Hopkins is Senior Analyst on the research team at Econsultancy. You can follow Heather on Twitter.

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Comments (2)


zain ali, Marketing Executive at LiveAdmins JLT

Live chat software is really useful to measure your business performance on company website. It allows you to give response immediately to your customer. You can also check the past behavior of the same visitor for your website. The info graphics are also helpful to attract visitor.

about 4 years ago

Andrew Smith

Andrew Smith, Director at eschermanSmall Business

Reminds me of the old Rob Brydon joke (admittedly in context of marriage guidance counselling):

"You have to be like a toll booth - prepared to accept change".

about 4 years ago

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