Emotion is increasingly referenced in web design, highlighting how sophisticated websites have become.

The goal is too understand what triggers certain positive emotions online and to use this to your advantage. GetSmily is a tool designed to help with this process. It's simple and clean, as are David Hachez's (CEO) answers to our regular 'Start Me Up' questions.

Read on to get an idea of what the product does, what are the team's goals and how the project has developed thus far.

In one sentence, what is your product/service?  

GetSmily provides a software-as-a-service delivering the Emoscore® (emotional impact) of any websites thanks to its Emolytics® (emotions + web analytics).

emolytics from getsmily

What problem(s) does it solve?

Collecting rich consumer / customer emotional feedback and behaviours without disrupting their web journey. By putting usable tools in the hands of the businesses and their visitors, we allow both sides of the screen to get in touch and to better understand each other and their mutual expectations.

There is a need to bridge the gap between businesses and people, neatly summarised in this Time article titled 'Customer Service Hell'.

dashboard from getsmily

What are your immediate goals?

Getting testers of our software and feedback from our users.

What were the biggest challenges involved in building the tech or your team?

Getting the right chemistry around the table between the people and a shared vision around the importance of emotions in our lives. We want to collaborate with open minded and willing-to-learn people.

Regarding the tech challenges:

  • We want to iterate regularly the app and its features in a lean method (but not a strict lean approach though).
  • We want to build a scalable software.
  • We'll need to make some refactoring at one point in time (to challenge the status quo).
  • We did build a complete web analytics engine with great features without dependencies.
  • A last one: making sure we stay simple and down to earth in our data visualisation.

How will the company make money?

By selling subscriptions to its customers. We will work with a freemium model.

Who is in your team?

David Hachez, CEO, web entrepreneurs with 15+ years of marketing experience.

David Frenay, CTO, Engineer and physicist, specialist in computer vision and machine learning.

The team that helped us be where we are today is composed (at various moments in time) by Morgane Keyser, Gordon Lambot, Thibaut Ninove, Christophe Hansen and Emile-Victor Portenart. Mainly developers and UX/UI designers.

Where would you like to be in one, three and five years’ time?

One year: in da "web analytics" place. (This was followed by a wink smiley, which is against our editorial guidelines but I thought should be highlighted).

Three years: a reference in the UX world.

Five years: a standard metric in marketing (with the Emoscore®). 

Other than your own, what are your favourite websites / apps / tools?

  • sunrise.am (calendar)
  • Trello
  • Google apps
  • Evernote
  • Diffnow.com
  • bitrix24
  • Econsultancy.com (no kidding !!)
Ben Davis

Published 10 June, 2014 by Ben Davis @ Econsultancy

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com, follow at @herrhuld or connect via LinkedIn.

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Comments (2)


zain ali, Marketing Executive at LiveAdmins JLT

If you want to analyze your website performance and conversions then live support service is a good option for you. You can easily monitor and facilitate your visitor by knowing his past behavior and this all is possible with this software. if you are interested then I can suggest some useful places to discuss and buy this technology for your business success.

about 4 years ago


David Hachez

Thanks again Ben for the great opportunity.
We stay at your community's disposal to gain more insights about our offering.
Best Regards,
CEO and co-founder

about 4 years ago

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