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333 is a good number. It was the year Constantine withdrew from Britain and ceased work on Hadrian’s Wall.
It’s also the number of Econsultancy blog posts I’ve written (this is post 334). So, I too have ceased work to share some things I’ve learned on the way.
I hope they are fun to read but also useful reminders.
Pudding is in the proof
Check twice. At Econsultancy we changed our cacheing last year and, for a while, changes to articles took 15 minutes or so to update.
During this time I published an article where I had accidentally typed the name of a notorious criminal instead of a particular business leader.
I had to sit and keep refreshing my page, hoping beyond hope that nobody would pick up my mistake until it updated.
It was early on a Friday and I got away with it, but the lesson is there: however pleased you are with your work, take a deep breath and check it again.
Inspiration isn't incoming
Try to attend an event every week. Get meetings in the diary. This way you'll develop a pipeline of ideas and inspiration.
The mystical listicle
Some publishers might be experiencing a bit of listicle fatigue, both on the part of writers and readers.
That may be true, but one thing that is still essential is the art of curation. My most viewed posts have been simple roundups of brand tweets, websites and the like.
View counts don't make these the most important posts, and they're not likely to sell anything, but if they play well on social you might find some new readers.
Just look at major news outlets like The Guardian and you'll see the power of the list. Think of it as the mind sorbet between those rich thought-leading long-form casseroles.
Meat or treat!
This has taken me a long time to learn and is something I'm still battling with. Concision is vital.
Quartz has a rule never to publish anything between 500 and 800 words in length. It's a handy rule.
I hope you’ve got a rhino’s hide
People will attack your articles. Sometimes it hurts.
Never dwell on criticism, just take it on board if it's constructive and then get back to the page.
Ultimately, blogging is daunting. You're putting opinion or, at the very least, your own style on to the page. And once it's up there it will be around for some time.
The only way to deal with this is to roll your sleeves up, back yourself and get on with it.
And for tons of actual best practice, check out 100+ Practical Content Marketing Tips.