Voxel places mobile apps in the cloud, enabling users to try them within ads, before they choose to install.

With mobile app advertising continuing to increase, not least on Facebook, I spoke to David Zhao, CEO of Voxel, about the company's challenges and goals.

In one sentence, what is your product/service?  

We make it possible for users to try apps before installing them. 

What problem(s) does it solve?

Users are constantly asked to install apps that they barely know anything about. With so many apps already on their devices, users are reluctant to downloading new ones.

With Voxel, the discovery process is much more natural. Instead of getting sent to the app store, users now get to try a demo of the app instantly.

voxel app ad

What are your immediate goals?

Our immediate goal is to create a better form of app ad that’s more efficient and more pleasant to the end user. 

What were the biggest challenges involved in building the tech or your team?

Building the technology was quite challenging. At first, we weren’t even sure if it was possible to run apps remotely and stream them to the client. After months of engineering and optimizations, it finally became fast enough to a point where it’s hard for the user to tell the difference between running an app locally versus in the cloud. 

How will the company make money?

We work with ad networks to enable app ads that are fully interactive demos. Because playable ads delivers a significantly higher eCPM, we would extract part of the value that’s created there. 

Who is on your team?

We are a team of eight entrepreneurs and engineers. The founders include Tim Cheng (previously SVP at SplashTop), Russ d’Sa (23andMe, Twitter), David Schwartz (DigiData), and myself (Amazon, ZumoDrive, acquired by Motorola). 

Where would you like to be in one, three and five years’ time?

We want to revolutionize how app ads are delivered in the next year. At that point, I’d like to see a significant percentage of all app ads to be fully interactive demos.

In the long term, there are a lot of exciting opportunities around changing the way apps are distributed. For example, why do you have to install an app for everything? Could we allow users to stream apps that they don’t yet have on their phone? To me that’s a powerful concept that we want to work towards.

Other than your own, what are your favourite websites / apps / tools?

There a few apps I’ve been liking a lot lately. Sigfig is a great way to manage your stock portfolio. Slack allows my company to communicate better and reduces emails. I read RSS feeds on a regular basis, and Feedly has been a great replacement to Google Reader.

Ben Davis

Published 8 July, 2014 by Ben Davis @ Econsultancy

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com, follow at @herrhuld or connect via LinkedIn.

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Comments (1)


zain ali, Marketing Executive at LiveAdmins JLT

In this fast moving age, a wide range of mobile apps are in market that`s why viruses are also as much as these are. You have to try mobile apps before installing in your mobile to get rid of inconvenience. There are many software to support these applications and handling your data that you can buy as live support service. Thanks for sharing such an important and useful topic.

about 4 years ago

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