It's the final day of July, which means it's time to look back at some of the best Instagram videos we've seen in the past four weeks or so.

This time around we've got submissions from Samsung, Nike Skateboarding, KFC, National Geographic, American Apparel, Southampton FC and the NBA.

And for more of the same, check out our roundup of some of the best social media campaigns from July.


Samsung Mobile

One of the Galaxy S5's selling points is that it's water resistant.

That means you can leave it on the side of the sink while you shave and slosh water all over it, as this product video demonstrates.


Oreo's social team must have a fun job. Here's an excellent short story created using motion capture.


Short but sweet, this Instavid from Mini crams humour and surprise into fewer than five seconds.

Read Christopher Ratcliff's post for a broader look at Mini's excellent social strategy.

American Apparel

My favourite video from July, this short Instavid from American Apparel is as silly and frivolous as it looks.

National Geographic

National Geographic has a gorgeous Instagram feed, which I highly recommend that you follow.

This video shows a day to night time-lapse of the Matterhorn in Zermatt, Switzerland. 


The NBA maintains a very active Instagram feed, uploading several photos each day.

Recently it has been posting lots of behind-the-scenes footage from the US team's practice sessions, which is a great way of making fans feel involved.

Southampton FC

Premier League football team Southampton have been quick to experiment with different social channels.

The marketing team uses Instagram to share footage of match days, training sessions and other events. This Instavid is one of many from Southampton's pre-season tour.


Nike Skateboarding

Extreme sports lend themselves quite nicely to social media as they naturally produce plenty of amazing content.

Nike Skateboarding makes the most of this by posting regular videos of boarders performing various tricks, however it was this clip of a three-legged skater that caught my eye.


How's this for an innovative use of Instagram? KFC's video rapidly scrolls through it's various side options to help users randomly select which one they want.


I don't play computer games, but I do think this footage of Drive Club looks awesome.

Mr Porter

What better way to introduce a new range of footwear than with a stylish Instavid? I bet you can't think of one.

David Moth

Published 30 July, 2014 by David Moth

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via LinkedIn

1719 more posts from this author

You might be interested in

Comments (1)


Marketing Bees

Oreo and National Geography are two of my favorite from all those you have named.

about 4 years ago

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.