The newly-published Econsultancy Cross-Channel Marketing Report, produced in partnership with Oracle Marketing Cloud, looks in detail at the extent to which companies are integrating their marketing activities. 

The infographic below provides a glimpse of some of the key data points and trends covered in the report which is based on a survey of almost 1,000 marketers.

Among other findings, the research has found that a clearly defined strategy and understanding of the customer journey are the most important factors for enabling effective orchestration of cross-channel marketing.

See below for more juicy stats from the infographic which has been created by Datatrouble

(Click image for a larger version)

Linus Gregoriadis

Published 8 August, 2014 by Linus Gregoriadis

Linus Gregoriadis is Research Director at Econsultancy. Follow him on Twitter or connect via LinkedIn or Google+.

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Comments (4)



Nice infographic.
it really good sir....

about 4 years ago



Hi Linus,
Thanks for sharing this article which is very informative and helpful to understand the cross channel marketing.

about 4 years ago



Hi Linus,
Thanks for sharing this article which is very helpful to know the cross channel marketing factors.

about 4 years ago


Ed @ MidasMedia

Interesting info - what I find quite stand-out is the fact that so few people test and optimise their marketing!

Surely the foundation to all good marketing is testing, analysing the test(s) and improving going forward. Rinse and repeat.

It's no surprise however that reporting comes low down the list, I don't think I've found anyone that likes having to report.

about 4 years ago

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