{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Trump-trump-trump

If you deal in online marketing or the media in general, then you'll probably be familiar with The Trump Network,  owned by business icon (and face of the US 'Apprentice' show) Donald Trump.

The Trump Network is currently making a foray into affiliate marketing, pop along to the campaign's homepage and you'll see a short video from Mr.Trump, explaining how his affiliate program can benefit anyone financially, up to and including multi-millionaires like himself.

The network itself wasn't what initially caught my eye however. Instead, what piqued my curiosity was the way in which the network is being promoted across the Twittersphere. 

While there's no reason to assume that Trump or his company are directly behind it, the Trump Network does have a number of seemingly automated feeds out there promoting the business, a practice which indicates a fundamental misunderstanding of the medium.

Bear with me for a moment and I’ll explain.

Recently here at Econsultancy, team tech has been hard at work making some modifications to the blog.

If you glance over at the right hand corner of this post, you'll see a small button displaying how many retweets a particular post has. Down in the bottom right hand corner, there's also an innovative and much-copied earlier feature: A list of current Twitter buzz, with attendant gravatars of our helpful retweeters -hello!

Being a dedicated researcher/quite shallow, I like to see who's read my posts here and follow people I think I can learn from, so last night I sat down and felt a the warm glow of ego as I saw a recent post had gained some significant buzz.

I was doubly pleased of course when I realised I had a number of unusually attractive Twitter fans. I had no idea that cheerleaders had such an interest in my social media activity.

twitbuzz

A quick check through the retweet list revealed tweeters such as @K8ykatie333, the attractive and popular @SweetiestStacy, and, my personal favourite, @SackSammie, who seems to divide her time between cheering on the NFL, modeling bikinis and of course, promoting various social media sites and blogs (and one in particular).

As any decent marketer knows, it's important to optimise your Twitter bio with a link to your home page. These are nofollow links incidentally, so they'll only provide traffic rather than any SEO benefit, but handy for anyone wanting to know more about you all the same.

In Stacy, Sammy and Katie's case this link all leads to the same place: The Trump Network homepage.

As I’ve said, these could be actual people with a genuine interest in the Trump Network (or the business itself has some fantastically good-looking staff), but the ultimate effect is that it comes across as spam.

While setting up multiple or automated streams to promote your content is hardly a crime (We auto tweet new blog posts ourselves), it’s important that any business clearly brands these and doesn’t attempt to ‘fake it’. 

Setting up multiple streams under the guise of various 'babes' with links back to a site shows a misunderstanding of the golden rules of Twitter and social media in general: Transparency and trust.

What should concern The Trump Network is the perceived affect of these accounts. It certainly appears that all these accounts have been set up by the same person. If they have, then they show a real lack of respect for the Twitter audience, and surely can’t be seen by the network to be providing any of the genuine, long-term value that marks out real success on Twitter.

The Twitter community has no problem with advertising or linking, in fact it thrives on it, but frankly if Donald Trump wants’ to retweet my stuff, then I'd rather he did it as Donald Trump.

The Trump Network has years of multichannel cross-media experience, along with the funding to hire social marketing experts and Trump's personal account certainly shows an advanced understanding of Twitter, so the network should see this as an actively damaging presence which undermines their company message.

Businesses on Twitter should be there to engage personally with their customers and build a one-to-one relationship with them. Not to build a one-to-one relationship    between a fake glamour model and a bunch of rather foolhardy newbies.

If the Trump Network’s affiliate program is actually as beneficial as claimed then more power to them, but if either the business or one of its affiliates is engaged in spamming an audience explicitly and implicitly built on personal trust, then I’d be extremely disinclined to work with them, and I suspect that’s a feeling that would extend to other marketers and potential clients as well.

While a business can’t be held responsible for the conduct of their followers, it certainly highlights the need to consistently monitor your Twitter buzz and check up on anyone linking to your site.

The larger your brand, the more important this becomes, and if you do find a site spreading spam on your behalf, then it’s important to locate those spammers and engage with them to get them ‘on message’. 

Social media messages can’t be controlled, but they can be regulated with friendly advice and some basic training and best practice guidelines. As your social media presence grows, make sure you carefully monitor any and all engagement that could impact your image and put processes in place to help you manage it, otherwise you could end up with many potential customers turning away, however attractive your staff are.

Matt Owen

Published 10 September, 2010 by Matt Owen

Matt Owen was formerly Head of Social at Econsultancy. You can follow him on Twitter or hook up on LinkedIn.

203 more posts from this author

Comments (12)

Comment
No-profile-pic
Save or Cancel
Avatar-blank-50x50

Steven

I've been hearing and seeing a lot about this Trump network but I'm still sticking to my own formula of making money online. Promoting products that you have to pay $$$ to even have the opportunity has never really appealed to me.

almost 6 years ago

Corrie Davidson

Corrie Davidson, Social Media Manager at Sisarina, Inc

MARK THEM AS SPAM.

Great article- I have encountered this myself and everyone I have EVER run into on Twitter who has been affiliated with the Trump Network has been nothing but spammy spammy spammy. I now have zero respect or belief in the legitimacy of anything coming from Trump.

almost 6 years ago

Avatar-blank-50x50

Jamie Dulaney

What if it is the greatest opportunity to ever come along? I am in Trump Network and joining was the best decision I've ever made. If someone would have told me what was about to happen when I joined, I would not have believed them. Hopefully, most readers will investigate it before knocking it.  It's a business just like any other and for those who put their effort and energy into it, they will be successful. I always say, there are those who do ... and those who criticise those who do. It's unfair to criticize someone's livelihood ... don't you think? 

almost 6 years ago

Corrie Davidson

Corrie Davidson, Social Media Manager at Sisarina, Inc

No, I actually do not think it is unfair to criticize someone's livelihood. 

I was not actually doing that though, I was being critical of and irritated by the conduct of people affiliated with a program on a very specific medium (in this case Twitter) and expressing the result of that conduct - my distrust in said program. 

almost 6 years ago

Matt Owen

Matt Owen, Head of Social at Econsultancy

Absolutely a fair point Jamie, and as I've said, I really have no idea if the network itself can live upto its promises or not. I do feel though that this represents a genuine misuse of Twitter by whoever is posting from these accounts (all of which are still active). In my opinion this behaviour can only damage the reputation of any company, and Trump should seek out the owner of these accounts and request that they are removed.

almost 6 years ago

Corrie Davidson

Corrie Davidson, Social Media Manager at Sisarina, Inc

Jamie, can I ask what it is exactly that you do? How do you make money? [This is simply my ignorance - not an attempt to be rude or anything] You say it is "the best business I've ever taken on" - what does that mean specifically?

almost 6 years ago

Avatar-blank-50x50

Jamie Dulaney

I would love to tell you about my business Corrie and thanks for asking.  I saw an ad on Facebook back in December 2009 and it intrigued me so I put my information in.  Later that night I got a call from a Trump Network independent business owner.  We talked for about 30 minutes and I agreed to watch the online business presentation.  As I watched, I was leaning toward saying Yes, which I did a few days later after getting additional information on December 5, 2009.  Right after joining, my sponsor began training me in mindset, online marketing, and developing  the necessary skill sets such as presenting the business opportunity, handling objections and answering questions appropriately.  I also spent time learning about our various products and our compensation plan.  I prepared a business plan for myself and decided that I was going to give it my all, learn everthing I could, and build a tremendous business.

By February of 2010 I was breaking my first pin level of Gold Director.  I attained this by sponsoring new people into the business with online advertising.  By the end of April 2010 I had reached the coveted level (the first big money level) of Platinum and by May 2010 I was one of the top 7 people in sponsorship companywide and received special recognition and an individual picture with Donald Trump at our convention in Las Vegas.

I am currently a One Star Platinum and a Certifed Regional Trainer for The Trump Network.  Becoming a trainer is an added responsibility and an additional income The Trump Network offers.  All new business owners receive training when they start their business and there are currently about 15 of us. I train via webinar, telephone and in some cases, in person.  I train all over the network, not just in my downline.  Training is ongoing with motivation, business owner mindset and teaching the necessary skills to build the business.  Many people come into mlm businesses and have no idea where to start or how to build a business properly, so that's where I come in. My goal with each person is to have them duplicate our proven business system and ultimately to also become a trainer.  We believe that contribution to your team builds leadership.

I also make money when I sponsor people and I've been successful at that as well.  As I mentioned earlier, I was one of the top 7 in May 2010 and I was #2 in sponsorship in August 2010 and won an iPad and lots of recognition.  Our downline bonuses are called "infinity" bonuses because we get paid on every single level under us.  Those bonuses are paid weekly along with training bonuses.

Then I also get a monthly check ... this is the real check.  This check starts out low in the beginning and builds and builds and this income is residual.  It is paid out based on pin level and volume of products sold in my organization.  Those checks go out on the 20th of every month.

There is also a car allowance program.  Upon qualification, Trump Network gives this benefit but I have not reached that yet, but it is on my list of things to accomplish.

Our business is like any real sales organization, complete with training, support, unique recession proof products, proven business methods, great advertising campaigns, and great people who are building a second income that rivals their previous jobs.  By my 5th month in this business, I was making as much money as I make as a paralegal, and I've been a Sr. Partner's paralegal for 20 years in the same lawfirm.  My boss has also joined me in the Trump Network and tells everyone in town about my picture with Donald Trump. lol.

Building this type of business is not by any means easy, but it is rewarding and requires attaining the proper mindset and learning certain skills.  I personally think The Trump Network is changing the lives of people all over the country and for generations to come. 

I plan to keep setting and reaching goals as time goes on.  Before I started this business, I didn't have a method, a great business model, to start a business and make great money without having to invest thousands of dollars, or going back to school.  The Trump Network fits nicely into my life and doesn't take away from it.  I can still be a paralegal.  I only need a few hours a week in the evenings and on weekends to build my own business and provide ongoing training to the team.  I am proud to be associated with Donald Trump and The Trump Network and joining really is the best decision I've ever made.

As you can see, I love to write and I love Trump Network.  I hope I've answered your question.

almost 6 years ago

Corrie Davidson

Corrie Davidson, Social Media Manager at Sisarina, Inc

Hmm.... so, it sounds like you get paid to recruit people and then train them to recruit people? 

You mentioned "various products" - what are those? 

almost 6 years ago

Avatar-blank-50x50

Jamie Dulaney

We have a really nice product line.  Donald Trump bought a 12 year old company, Ideal Health, that provides a customized vitamin line.  There is a variety of vitamins in the line that address specific needs such as osteoporosis, joint health, menopause, prostate health ... there's even an allergy kit.  You receive a kit with the procedure for taking the sample, whether urine, saliva or for the allergy test, blood, accompanied with a detailed report of any medications and other supplements being taken.  The kit and questionaire are sent to a premier lab, METAMETRIX, in Atlanta, GA.  Until now, these types of customized vitamins were only available from a physican.  In fact, most of the people that were in Ideal Health are in the medical profession.  Ideal Health sold a lot of products, but no one was really building the network business by sponsoring (or duplicating).  Donald Trump brought his expertise of business to the great product line, and The Trump Network was formed.

We also have a wide array of pre-made vitamins that do not require a test; we have a line of called Silhouette Solution, which addresses nutrition and includes various foods and drinks that are perfectly calibrated for weight-loss and weight-management; we have a line of bio-nutrient drinks that are a replacement for energy drinks, sodas and coffee; be have Snazzle Snax which is a line of nutritious snacks for children that addresses childhood obesity and improves cognitive learning; we have a beautiful Swiss skincare line, BioCe, which not only addresses aging, but is a wellness product for skin that addresses all kinds of stresses -- the BioCe line is being expanded to include hair care, and body care.  Early next year, we will be adding a home care line that is Earth friendly and will have healthy products for every room and issue of the home and we will also be introducing The Trump Credit Card.  We are still brand new and the future is wide open at this point but we are trusting in Donald Trump's good judgment and the advice of many top notch executives he brought in such as Bill Fields, of Walmart, to handle our International Distribution centers.

Our business is not just about recruiting ... it is a direct sales company.  People choosing to buy products from themselves or an independent business owner instead of Walmart or the department store -- products that can not be found elsewhere.  Some people choose to only retail products which is fine. The second part of our opportunity is building a team that duplicates your efforts--sponsorship. And the third part of our business is about giving back or contribution -- leadership through training.

It would be a similar scenario if I decided to become a sales associate with Abercrombie & Fitch.  My job would be to make sales, establish a great team, and lead by example and training.  The only difference is that one of these is a job that leads me no where and the other is a business with wide open possibilities and unlimited potential.

Our business teaches people to take back their financial future and provides them with products that most people use on a monthly basis for retailing, and all of this is done in teams that support each other by motivation, problem solving and creativity.  No one is guaranteed success ... but the tools for success are available.

almost 6 years ago

Avatar-blank-50x50

Jeanne W.

My association with Trumps organization is that it wants MONEY, YOURS. I attended Trump seminar--the entire focus was on signing up accompanied with large outlay of MONEY. The free book" was final carrot on stick--and it was not worth the time. I don't cotton to idol worship or easily part with cash. I felt stranded in high pressure scam. I got e-mails from that for years. My conscience would be disturbed if other folks money had to make
me feel rich. Hopefully social media will apply appropriate censures.

over 5 years ago

Avatar-blank-50x50

Tim B

I hardly think of an average of $500 as a lot of money to start a business. When you attend a business meeting you should expect to be approached. What did you think would happen when you went to this seminar anyway? And... One can't expect to start a real business without at least a small investment. Not sure what you were expecting. One can always say the word, "NO". The company looks good to me. Great name at the head of it and the products look great. I think I'll investigate and possibly join. Good luck to you.

almost 5 years ago

Avatar-blank-50x50

Norman Stone, IT Technician at Pacific Lutheran College

I'm looking for evidence that Trump is paying trollers to join in Facebook conversations. Anyone else getting that vibe?

12 months ago

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.