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Well, this post does what it says on the tin.
Some sites are mobile sites (m dot) and some are responsive.
For more information on mobile design, check out the Econsultancy Mobile Web Design and Development Best Practice Guide.
And, of course, for more on multichannel marketing, come to the Festival of Marketing in London, November 12-13th.
Use of geolocation to show your nearest store's opening times.
Add to cart CTA pinned to top of mobile page.
At a glance flight duration and stopover bars, with explanation.
Highlighted common/desired actions in red on menu.
Those same desired actions are held at top of screen.
Subtly designed app message (does all it needs to do and isn't intrusive, unlike some other examples).
One click reserve. The Amazon model turned to click and collect.
Fold out product info:
Colour highlights on form select:
Big menu font:
Quick 'rate this talk' form to convert reviewers:
Enormous share buttons pinned to bottom of the page.
'How to' for zooming and switching product images.
Quick tap to return to the top of the page.
Lovely button palette.