Well, this post does what it says on the tin.

Some sites are mobile sites (m dot) and some are responsive.

For more information on mobile design, check out the Econsultancy Mobile Web Design and Development Best Practice Guide.

And, of course, for more on multichannel marketing, come to the Festival of Marketing in London, November 12-13th.


Use of geolocation to show your nearest store's opening times.

opening times on mobile

Add to cart CTA pinned to top of mobile page.

lowes cta held at top of mobile page


At a glance flight duration and stopover bars, with explanation. 

flight markers cleartrip mobile site


Highlighted common/desired actions in red on menu.

kia mobile

Those same desired actions are held at top of screen.

kia mobile


Subtly designed app message (does all it needs to do and isn't intrusive, unlike some other examples).

argos app message

One click reserve. The Amazon model turned to click and collect.

one click reserve argos mobile

Warby Parker

Fold out product info:

warby parker on mobile  warby parker mobile

Colour highlights on form select:

warby parker mobile


Big menu font:

buzzfeed mobile


Quick 'rate this talk' form to convert reviewers:

ted mobile site


Enormous share buttons pinned to bottom of the page.

huffpo mobile

John Lewis

'How to' for zooming and switching product images.

john lewis mobile


Quick tap to return to the top of the page.

sainsburys mobile


Lovely button palette.

ford mobile

Ben Davis

Published 3 September, 2014 by Ben Davis @ Econsultancy

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com, follow at @herrhuld or connect via LinkedIn.

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Comments (3)


Hugo Pinto

Great article guys - you should revisit your social media button script, as you are losing a lot of Linkedin shares because of the faulty format...

almost 4 years ago

Matt Owen

Matt Owen, Marketing Consultant at Atomise Marketing

Hi Hugo - thanks for letting us know. It seems to be a result of our site switching to Https recently. Our tech team are aware and have looked into this, but it seems to be an ongoing problem. We'll rectify as soon as we can.

almost 4 years ago


Sonia Pitt

Truly nice sites shared. Those are looking god and easy to use on mobile and therefore they must have a very high conversion rates as well. I just got trained on css media query (limited knowledge), landing page & mobile optimization and this article looks good for me to understand how to design and optimize sites for mobile devices.
So big sites which were not using SSL are now moving into https, really good move for user's and reader's point of view.

almost 4 years ago

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