I have found it virtually impossible to find credible Instagram accounts around marketing and digital topics, why is this?

For someone who works in social media, I was restrained to get involved with the Instagram hype.

Having been a Twitter user since near launch, I regarded them as fairly similar products and didn’t really want to condemn myself to even more social network hours a day.

However, my love of food got the better of me and now, as an avid Instagrammer, I do not look back.

For me, Twitter has become overrun by retweets and spam, with most of its content never properly being consumed as intended.

Instagram, on the other hand, is protected from this by its simplicity, offers a quick way of displaying useful and insightful content. That said, it appears almost impossible to find the right sorts of accounts which will help us develop as individual marketers. 

There are agency accounts around, but I don’t really care what they are doing on a Friday night as a team and while hashtags relevant to what I am interested are used in abundance, it is often by individuals in on-off situations, rather than an on-going source of the rich fulfilling content I am seeking.

Therefore, I have been on a hunt, and have found three accounts which I believe you should all be following.

Perhaps other readers are in a similar boat, Econsultancy will also recommence activity on their profile to provide us with a fourth account to follow!

Marketing Inspiration

This account is what I predict is the most fitting for our marketing community, delivering useful and exciting content in a concise feed.

The huge growth of content, creative and agile marketing is perfectly positioned for visual display and this account really takes advantage of that idea. On a regularly basis it shares a wealth of content from the following topics:

  • Creative marketing campaigns.
  • Inspiring and thought provoking quotes.
  • Recent digital statistics.
  • Innovative design and UX.


UI Designers

This account is probably best tailored to digital designers and developers as the name suggestions, but I would still recommend it to all.

It delivers a regular stream of content from new logo designs to interface concepts. It caught my attention because it really highlights how crucial simplicity is in design.

That the humble use of shapes and imagery can be far more impactful than designs built with high levels of complexity and technology.



Many of you are probably already concluding this one isn’t relevant to you, but don’t judge a book by its cover.

UX and Interface design are modern skills, but the arts of usability and human-centric design are far older, deriving from engineering and product design. By following this account you will get an insight into some of the best product design innovations around.

I often find that the concepts which are shown here help me to step out of the box and see marketing problems in a new light. 

Take the first image below for example, books and chairs naturally go together perfectly, so why not improve the user's experience by making the two more acccessible to each other.


Edwyn Raine

Published 9 September, 2014 by Edwyn Raine

Edwyn Raine is Digital Strategist at Evolution 7 and a guest blogger on Econsultancy. You can follow Edwyn on Twitter

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Comments (3)



The marketing inspiration account only has around 20 posts. What's the point of including it in this list? Completely useless article.

almost 4 years ago

Edwyn Raine

Edwyn Raine, Digital Strategist at Evolution 7

Good spot David, I guess the validity of your comment is dependant on whether that account maintains active. It is worth remembering that the idea of the article was to overcome a difficulty in finding relevant accounts. I wouldn't need to write the article at all if there was a vast selection available...

almost 4 years ago



The Product Design account has 80 posts.
The UI Designers account, 2000+ posts.
Completely useless post David.

almost 4 years ago

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