We love email marketing here at Econsultancy. It may not be the hippest, sexiest method of driving traffic to your business but by gosh it works.

However if it’s the early days of your company you may assume that email marketing is something you might do further down the line, once you’ve grown bigger than a fold up desk in your basement.

It doesn’t help that social media channels provide immediate gratification and with only a little determination can achieve growth with relative ease and speed. Plus social media channels are hip and sexy.

Therefore it’s very easy to let email marketing fall by the wayside. However according to Radicati there are three times more email accounts then there are Facebook and Twitter accounts combined. 

According to Campaign Monitor open rates for email marketing is generally 20% - 30%. Your marketing message is five times more likely to be seen by email than on Facebook. 

Clickthrough rates from email are around 3%, while clickthrough rates on tweets are roughly 0.5%. Therefore you’re six times more likely to get a clickthrough from email than you are from Twitter.

According to our own Bridging the Gap in Email Marketing report email is also the second most trusted channel for customers to share information across. Therefore if you’re collecting data for more accurate targeting, email is the best method other than via your own website. Then again you need something to drive users to your site in the first place.

email report banner

So there you go, email marketing is the tops. What if you think beautifully designed, responsive email marketing templates are too expensive?

Here you go...

Campaign Monitor

Mobile ready, with 10 available templates and a super quick template builder.



MailChimp offers a free service for sending up to 12,000 emails to 2,000 subscribers.


Zurb has some fantastic and easily adaptable templates, all of which are responsive.


Litmus is offering seven free email templates, each pre-tested and fully responsive.

Email on Acid

Email on Acid provides this free responsive template along with a blog post that explains the process clearly.


Pure360 has lots of nice, clean looking templates, that are easy to use and includes a Pinterest integrated design.

Vertical Response

Offers a free service up to 1,000 contacts and 4,000 emails per month.

Active Campaign

An in-house team will design your email with your own branding for free. Although technically this is only available through a paid-plan.

Marketing Ship

There are hundreds of templates available here, each one free to adapt on site. You can send them to up to 3,000 contacts.


Promothon offers more than 30 templates which all work with the major email clients.


Easily customisable templates, with decent support and full compatibility with all the major email clients.

For more on email marketing check out these 50 epic email marketing blog posts on one handy page and seek out these 15 responsive templates.

Christopher Ratcliff

Published 2 October, 2014 by Christopher Ratcliff

Christopher Ratcliff is the editor of Methods Unsound. He was the Deputy Editor of Econsultancy. You can follow him on Twitter or connect via Google+ and LinkedIn

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Comments (9)

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I found a few more interesting template on http://freshmail.com/templates/

almost 4 years ago


Mark Marsh, Owner at M. Marsh

nice list, thanks.
Anyone using Mailstyler (http://www.newslettercreator.com) for creating newsletter templates? I downloaded the demo but I'm not sure about buying it.

over 3 years ago


Ionut Neagu, CEO at ThemeIsle

https://www.sendinblue.com/ offer some nice free templates as well, but with the newsletter builder you can easily create any template you like :)

over 3 years ago


Anam Ahmed, Direcort at CEO

I was quite surprise to learn that some of the email marketing company charge too high for their marketing campaign platform. Here's I found quite good resources to work on now for my shopping portal site http://www.thamessouth.com

almost 3 years ago


Kim K, Operations Manager at Facercise Regenerations

Mailchimp does not do well with yahoo, benchmark only sends your emails as spam, and vertical response is limited in templates.

about 2 years ago


rajnish sharma, manager at grsoft

Thanks to share this useful information . I am using your shared information to generate lead for my website http://www.grsoftsolution.com/

Thanks a lot.. :)

over 1 year ago


Mike Aldin, Email Marketing at Amazon Echo Support

Hi..I need the email-marketing template on immigration website. Can you provide me the template or give me some suggestion on design and what necessary component should be in the template. https://www.echo-support.com/


9 months ago


Roman On, Marketing manager at Proofy.io

Hello There,
thanks for this article.
We borrowed the email-marketing template from Remail.io. Can you advise me service which generates email-marketing templates, I'll be very thankful

7 months ago


Bharat Dangi, Owner at MailerStock

We have an exclusive collection of responsive email marketing templates for marketers and agencies. Kindly visit here :https://mailerstock.com/

5 months ago

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