From baseball to Facebook (or rather its alternative, Ello), what's not to like in this week's internet stats roundup.

Other highlights include some data on programmatic, customer experience and customer data.

For more internet marketing charts and stats, download the Econsultancy Internet Statistics Compendium.

One billion websites

I missed this from September. The web has grown from one website in 1991 to one billion, which it surpassed on September 16th 2014 according to Internet Live Stats.

dr evil

Consumers value their personal data at £140

Orange has released the second stage in its research into consumer attitudes relating to how businesses use their personal data. Here are the key figures.

  • Consumers place an approximate value of £140 on their personal data to businesses.
  • On average, consumers attribute a value of approximately £13 to an individual piece of data that they are willing to share with a brand they already know.
  • However, the value of data increases by 20 percent to approximately £15 for organisations they have not dealt with previously.
  • Four in five respondents know that their personal data has a value for companies, with a further 78% agreeing that this value increases the closer they match a brand’s ideal customer demographic.
  • Just 6% believe the consumer benefits the most from data sharing.

PayPal outshines eBay 

eBay will split from PayPal in 2015 and spin it off, something it has been resistant to do so far.

The chart below from Business Insider shows why it makes sense.

paypal and ebay

Ello you lovely people

The anti-Facebook at the beginning of October 2014 was seeing 30,000 requests to join every hour, according to its founders.

See more about Ello.


Experiences beat brand reputation

In online retailing, consumers place greater emphasis on their actual brand experience than they do on reputation. This comes from the 2014 Consumer and Marketer Personalisation Study from BloomReach, which surveyed 1,000 UK consumers and 122 UK online retailers looking at  attitudes to online shopping features and functionality.

  • 34% of retailers said they thought brand reputation was the most important factor for consumers choosing a retailer, while just 2% said the same of a personalised shopping experience. 
  • Consumers disagreed, with 85% saying brand reputation was not an important factor and 31% admitting personalised experiences or tailored content are more likely to lead to purchases.
  • 59% of consumers believed that online experiences were more unique to their needs than offline, while 80% of retail marketers thought offline could be better personalised.

Programmatic spending 

Programmatic spending is increasing as a proportion of display advertising expenditure, up from 33% in 2013 to 42% in 2014. Figures from Magna Global predict this share to be 48% in 2015. In monetary terms thats $21bn online ad spending, of which $9.3bn would be transacted through real-time bidding.

  • The company states that social inventory is already predominantly traded programmatically.
  • Display and video are expected to reach adoption rates of 54% programmatic and 43% programmatic respectively by 2018.

Marketing technology 

Econsultancy's new Enterprise Priorities in Digital Marketing report in association with Teradata, asked 402 senior marketers from global enterprises about their plans.

This is what they revealed about future technology investment...

marketing tech investment 

Derek Jeter buzz 

Derek Jeter's retirement at the end of September was a big deal for New York and the Yankees. Wayin shows Twitter's activity over his final game on 26th September.

Click through to see the interactive figures, peaking at more than 125,000 related terms in the hour at game close.

derek jeter twitter mentions

MENA advertising growth 

Internet advertising is playing an important role in the transformation of advertising in the middle east and asia, according to the IDC. The company forecasts a 27% growth rate (CAGR) for spending in by MENA businesses between 2013 and 2018.

A new paper from IDC attributes this to rising internet penetration and the growing affluence of the region's consumers.

Ben Davis

Published 3 October, 2014 by Ben Davis @ Econsultancy

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at, follow at @herrhuld or connect via LinkedIn.

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Comments (5)

Pete Austin

Pete Austin, Founder and Author at Fresh Relevance

I'm involved on both sides of this question - both as a data subject and a "big data" technologist - and for me the issue is not about sharing in the abstract, or assigning some small value to data items.

For me, sharing is fine if it's *necessary* for what I'm doing.

For example, online shopping can't function without me entering payment and delivery details and clicking links to select which products I want to see and buy. I'm not really *sharing* that data with the retailer, but giving it to them as an inevitable part of using their website, so it's OK for them to have it.

But e.g. when some phone app asks to access my contact list, and that's not necessary for the app to work, then it's not OK for them to have it. I abandon a lot of installs for this reason.

almost 4 years ago

Pete Austin

Pete Austin, Founder and Author at Fresh Relevance

I was referring to, "Consumers value their personal data at £140"

almost 4 years ago


Jordan Gracia

Thanks for sharing!
Such relevant information.

almost 4 years ago



With regards to "Consumers value their personal data at £140" - how did you get this information? Do you have the research?

Also - any idea how this translates to business data?


almost 4 years ago

Pete Austin

Pete Austin, Founder and Author at Fresh Relevance

Genii - the report is here.

They asked people. I wouldn't place too much reliance on the exact figures, for example because people who value their data highly are unlikely to answer survey questions.

almost 4 years ago

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