What are we to expect this month from branded efforts on the foremost social video network?

I really hope Vine didn’t hear me say that… Anyway, what do we have this month?

We have excellent Instagram videos from brands as varied as LEGO, GoPro and National Geographic, covering a range of topics from the coming of autumn, the ubiquitous nature of extreme sports and rocking and rolling all niiiiiiiiiiiggggghht!

For even more economically delivered branded marvels, check out last month’s Instagram video round-up.

LEGO

'10 days of Hyperlapse' gives users the chance to create a LEGO themed Instagram using Hyperlapse, tag it with #HyperBuild and then they’ll be in with a chance to win one of 10 LEGO sets. Just another example of how LEGO puts community first in social.

General Electric

This is a beautiful and rather retro little animation from GE. You can even see the felt-tip pen strokes.

Oreo

Autumn is here with all of its indulgent sludginess and excuses to consume vast quantities of limited edition pumpkin flavoured goodies. Quick before it’s November!

National Geographic

The ever fascinating and globe-trotting National Geographic has this peak into a photographer’s intrepid location scout mission. Those squirrels aren't going to take pictures of themselves now are they?

Ford

Ford has taken to Hyperlapse rather well. This was shot during the World Maker faire. 

And this is much better than all the ones I’ve tried to make while sat the front of a Hackney bus.

Red Bull

Expectation of a Red Bull video: satisfied!

GoPro

Showing off its brand new 4K is this sublime collection of breath-taking footage.

Nike Skateboarding

Think your brand needs to feature extreme sports to be successful on Instagram? Yeah you might be right.

That being said, kittens work too.

Coca-Cola

Very simple, but very effective. Still can't fit Christopher on a bottle though! Not that I'm bitter or anything.

Virgin America

Virgin America conducts a taste test with four top chefs in just 15 seconds. It’s an economical and well edited little wonder.

Taco Bell

Neat and efficient way to show off its new range of packet sauces or laziest Instagram video ever made? Probably a mixture of the two.

Macy’s 

The New York department store sharing footage of Kiss because… well why the heck not?

Check out the most thrilling social video adverts here: 25 most thrilling Vines and Instagram videos of all time.

Instagram’s communications manager Will Guyatt will be speaking at our Festival of Marketing. Join us for in November for a two day celebration of the modern marketing industry, featuring speakers from brands including LEGO, Tesco, Barclays, FT.com and more.

Christopher Ratcliff

Published 8 October, 2014 by Christopher Ratcliff

Christopher Ratcliff is the editor of Methods Unsound. He was the Deputy Editor of Econsultancy. You can follow him on Twitter or connect via Google+ and LinkedIn

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Comments (4)

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TK

Is it just me, or does the GoPro link take you to the Red Bull page...?

about 3 years ago

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Marketing Bees

It's not just you, GoPro link really takes you to Red Bull's video (which is the best in my opinion on this list). Coca Cola and Nike traditionally have good ads

about 3 years ago

Christopher Ratcliff

Christopher Ratcliff, Editor at Methods Unsound / Search Engine Watch

@TK and MBs - Apologies, all should be fixed now.

about 3 years ago

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jeff

I would love to see these instagram videos as flipbooks http://www.flippies.com/flipbooks-gallery/

about 3 years ago

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