Mobile is hot, HTML5 is hot, branded experiences are hot. What's not to like about TreSensa?

I caught up with Robert Grossberg, CEO of TreSensa, to see how the young company is faring.

Take a look..

In one sentence, what is your product/service?

TreSensa is a native marketing platform for mobile that leverages branded “tap and play” HTML5 games (no app store download required) to connect brands with their target audiences at scale on mobile.

What problem(s) does it solve?

Brands are struggling to reach their core audiences, such as moms and millennials, because people are now spending more and more of their media time on mobile, and existing brand marketing on mobile does not resonate. TreSensa allows brands to engage their target audience on mobile by providing the content people like most on mobile – gaming.

mobile game titles

What are your immediate goals?

Our immediate goal is to take our brand engagement offering to market with our newly hired sales team and become the leading native marketing platform on mobile.

What were the biggest challenges involved in building the tech or your team?

In terms of the tech, when we started 3 years ago we focused on how to leverage HTML5 to support quality game play right out of the mobile browser. This was a deep technical challenge, as the HTML5 standards were nascent and games are the most taxing form of content for a mobile browser. We assembled a small but highly experienced team, took on the challenge, and nailed it. 

How will the company make money?

TreSensa charges brands on a cost-per-engagement basis for branded games distributed as content across TreSensa’s distribution network. An engagement defined as a unique game session of 60 seconds or more.

Who is in your team?

TreSensa has an office in NYC and SF, and employs 14 people, split fairly evenly between tech/product and ops/sales/production employees.

Where would you like to be in one, three and five years’ time?

In one year I would like to see TreSensa universally recognized as the leader in mobile brand engagement. Within three years I would like to see TreSensa surpass the $100m annual revenue mark. Within five years I would like to see the majority of all major brand campaigns include a mobile web game component and TreSensa supporting the bulk of that business.

Other than your own, what are your favorite websites / apps / tools?

In the office, we use Seamless to order our food every day – it makes the whole lunch process all very convenient.  

Outside the office, the two apps I use most are HotelTonight and Daily Celebrity Crossword.

Ben Davis

Published 4 November, 2014 by Ben Davis @ Econsultancy

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com, follow at @herrhuld or connect via LinkedIn.

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Comments (2)

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Deri Jones, CEO at SciVisum Ltd

HTML5 vs App has been oft debated - personally I think these guys are right to be big on HTML5: so that the barrier of installing 'yet another app' doesn't get in the way of some marketing-led fun!

There's a branded game developer just down the road from me in Canterbury, UK who are also using HTML5 now - they talk about it here, including a Red Bull game:
- http://blog.kempt.co.uk/2014/10/kempt-also-available-in-html5.html

over 3 years ago

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Chris Kempt

Thanks Deri!

I dod touch on this in the post that Deri links to but basically debating the merits of any particular technology out of context is at best difficult and at worst pointless. Quite simply there are some projects that HTML5 is perfect for and others where an app will be a better solution.

However...

From a games point of view, in both cases - the key to success is to NOT be "just another" anything! As we've seen demonstrated over and over again for decades - from the Smash Aliens, through tell Sid and more recently with some of our campaigns such as King of Defenders for King of Shaves or Red Bull Kart fighter - both of which have engaged 10s of millions worldwide. Given decent exposure in the first place, great content will spread itself.

So... TBH my advice would be to think of the message first, then the technology.

Oh... and work with someone who really knows what they're doing - like us!

over 3 years ago

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