Since I compiled this list in 20102011, 2012 and 2013, here are the most popular posts of 2014 from our splendid selection of contributors. 

We've actually published far fewer posts from outside contributors this year, but there are still some excellent articles in this list. 

So here's the top 25, ordered by pageviews, and thanks to all who have contributed...

Here's the top 25.. 

  1. James Carson wins this year, with 24 ingredients for a delicious content strategy, an excellent and very detailed post. It also features James' content burger. 

  2. Helene Hall takes the second spot with this post on defining digital marketing strategy, featuring a chart which demonstrates the process and metrics you can use for measuring performance and which channels work best for specific goals.
  3. A very useful post on the five golden rules of responsive design by Dan Scott from TH_NK. 
  4. The M&S website redesign didn't go entirely to plan. Here, Kathryn McDonnell from whatusersdo demonstrates a few of the problem areas with the help of some user testing. 
  5. Everybody hates no reply email addresses, but companies will insist on using them. Here, Michael Linthorst gives five reasons why they should stop this. Right now. 
  6. Long term contributor Paul Rouke makes the list with a detailed look at the persuasive elements used to great effect by

  7. Creator of last year's top post Parry Malm with his email marketing predictions for 2014
  8. Jo Hill with some great advice on where to begin with your digital strategy
  9. David Skerrett with an excellent A to Z of mobile marketing trends
  10. It's Parry Malm again, this time explaining why Custom Audience targeting proves that email has won the internet
  11. Henry Elliss makes this year's list with: The dirty secrets of clickbait. This post will blow your mind!
  12. Some useful tips for small businesses using AdWords from Nick Whitmore. 
  13. Kelvin Newman with some great questions to ask candidates for search marketing jobs
  14. A look at the criteria Google uses to judge quality content from Marcus Tober
  15. Kumail Humani with 19 technical SEO considerations
  16. Tim Roe looks at recent Gmail changes: Gmail offers unsubscribe link and the world of email marketing comes to an end.
  17. Jeff Rajeck has written some excellent posts on Facebook marketing this year. Here's one: Shhh... Three Facebook marketing secrets
  18. Matt Hardy argues that mobile first isn't necessarily the best approach
  19. A detailed look at's use of persuasion on its product pages from Paul Rouke
  20. Dan Brotzel with some useful examples of interesting content produced by 'boring' businesses. 

  21. James Gurd with part three of his excellent guide to information architecture in ecommerce. 
  22. Sam Silverwood-Cope looks at Tesco's SEO strategy. 
  23. Matthew Redford explains how to build your own price comparison API in 30 minutes with no code.
  24. Josh Hayman looks at using quizzes for marketing. 
  25. Another excellent post from Jeff RajeckFacebook vs. LinkedIn: which is better for B2B marketing?

Once again, thanks to all our contributors for their efforts over the year. 

Graham Charlton

Published 12 December, 2014 by Graham Charlton

Graham Charlton is editor in chief at SaleCycle, and former editor at Econsultancy. Follow him on Twitter or connect via Linkedin.

2566 more posts from this author

You might be interested in

Comments (9)

Save or Cancel
Henry Elliss

Henry Elliss, Digital Marketing Director at Tamar

It took me 4 long years, but I finally made the list. It's a CHRISTMAS MIRACLE!

over 3 years ago

Kevin Taylor

Kevin Taylor, CEO at Gravytrain

Fantastic to see our Digital Marketing Director Helene Hall at No.2 :-)

over 3 years ago

Matt Hardy

Matt Hardy, Joint MD & Digital Director at The Real Adventure

Delighted to be on the list - glad my post generated a bit of good debate :)

over 3 years ago


Sam Silverwood-Cope, Director at Intelligent Positioning

22nd? I've told my mum

("E-what" she said. But she'll come round.)

Pleasure to be part of it Graham. Cheers mate. Econ has gone to a new level this year.

over 3 years ago

David Skerrett

David Skerrett, Managing Partner at Nimbletank

I might tell my mum too. Great to be on the list but equally great that presumably it was useful to folk out there. Cheers, David

over 3 years ago

Kumail Hemani

Kumail Hemani, SEO Director at Search Interactive Dubai

WOW! Great to see my post got in top 25 guest post list :D

Thanks Graham!

over 3 years ago

James Carson

James Carson, Founder at Made From TwoSmall Business Multi-user

Achievement unlocked!

over 3 years ago

Jo Hill

Jo Hill, Digital Strategy and Leadership at Freelance/Interim

Well this is a lovely early Christmas pressie! Delighted to be on the list and in such great company. Thanks Graham and team.

over 3 years ago

Tim Aldiss

Tim Aldiss, Consultant/Director at ThinkSearch

Wow, how much more popular are the top posts than last years. Well done all

over 3 years ago

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.