Stat's what people say, mmm-mmm.

It’s become tradition to open the stats roundup with an awful song-based pun.

I’ll give you until the end of the post to work out which awesome pop song that lyric comes from.

Now, on with the stats, which this week include ad fraud, marketing salaries and loads of stuff about the Super Bowl.

And for more of the same download the Econsultancy Internet Statistics Compendium.

Budweiser wins the Super Bowl

Data from Unruly shows that Budweiser’s ‘Lost Dog’ advert attracted 2.1m shares across Facebook, Twitter and blogs, making it this year’s most popular ad and the fourth most shared Super Bowl commercial of all time.

It’s the third successive year Budweiser has had the most shared ad of the Super Bowl.

An ad for the new Fast and Furious movie came second (640,038) and video game Clash of Clans came third with 404,658.

Android vs. iOS

Poq Studio has published data that looks into the behaviour of Android and iOS app users across its clients’ apps and mobile websites in the Christmas period.

In December 2014, the average iOS user’s order value (£60.43) was around 1.4 times higher than the average Android user’s order value (£43.13).

iOS users also carried out the vast majority (91.3%) of all app transactions. They contributed to 93.6% of the revenue generated through apps on the platform.

The average iOS conversion rate was 2.3% - about 1.4 times higher than the average Android conversion rate (1.6%).

However, owners of high-end Android devices rival iOS users both in engagement and in conversion rates. 

Lack of trust with mobile apps

Half of mobile users (49%) say that a lack of trust limits the amount of apps they download, compared to 37% in 2014.

Furthermore, 72% say they are not happy sharing personal data such as location or contact details when using an app and 34% say trust stops them from buying more goods and services using their mobile device.

The data comes from a MEF survey of 15,000 mobile media users in 15 countries across five continents.

Super Bowl streaming figures

Stats from Adobe Primetime show that, at its peak, the live steam of the Super Bowl had 1.3m concurrent viewers.

Overall it averaged 800,000 viewers per minute, up 52% from last year, and 5m total unique viewers.

The average viewing time was 84.2 minutes.

We’re all getting a pay rise

Three-quarters of UK marketing professionals are hoping to secure a pay rise this year, with nearly the same number hopeful of landing a bonus.

Over half expect a rise of 6% or less, with only one in ten looking for more than 10%.

70% expect their employer to reward them with a bonus, including 40% who are looking for at least 6-15% of base salary.

These stats are brought to you by Robert Walters recruitment agency, which surveyed 872 people.

The truth of ad fraud

Research by Oxford BioChronometrics has found that between 88% and 98% of digital ad engagement is fraudulent.

It also identified six types of bot, ranging from basic to enhanced, highly enhanced, advanced, highly advanced to humanoid.

Humanoid bots are so good at mimicking human behaviour that they can only be caught through deep behavioural analysis.

Facebook beating YouTube

Facebook accounted for 27% of all viewership of the top ten Super Bowl ads this year, according to data from Visible Measures.

For some of the ads the figure was twice that, with Budweiser’s awful dog commercial taking 54% of its viewership from ads placed on Facebook.

It was a Taylor Swift lyric

In case you were still wondering, the opening line in this post is taken from the Taylor Swift classic, Shake It Off.

Here it is in all its glory...

Super Bowl social

And to finish, here’s an infographic from Salesforce that looks at the social activity around the Super Bowl.

David Moth

Published 6 February, 2015 by David Moth

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via LinkedIn

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Comments (1)


Rob Parker, owner at Parker Consulting

Incredible! "Research by Oxford BioChronometrics has found that between 88% and 98% of digital ad engagement is fraudulent" It's no wonder click-throughs on ads are having a difficult time... we can't trust anything we see! The honest business has a lot of clutter to break through, yet it will be these businesses that will prevail for years to come.

Rob Parker

over 3 years ago

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