Our traffic stats show us that people are still really interested in responsive design.

RWD roundups from years gone by remain hugely popular and our review of B&Q’s responsive site was one of last year’s most visited posts.

So to sate your appetite for more examples of responsive design, here’s a collection of some of the best responsive sites unveiled during 2014. 

And for more on this topic read our posts on why responsive design is important and the definition of adaptive design..

Cathay Pacific

Cathay Pacific is undertaking a massive digital transformation project that includes a new website.

It looks great, though admittedly it’s let down by a failure to optimise the checkout.

De Beers

Arrange a viewing of massively expensive jewels through this responsive site.

University of Manchester

The New Yorker

A victory for minimalist design.

The Verge

The Verge did away with its apps in 2014 after launching a new responsive site.

The AA

Read our review of The AA’s new mobile site here.


US Soccer 

2014 was a great year for US Soccer, mainly because it launched this website.


Expedia’s responsive redesign ensures the search tool is always prominently positioned.

LA Times

The latest online newspaper to go responsive.

Travis Perkins

An example that shows you don’t have to work in a sexy industry to be ahead of the curve on web design trends.


B&Q splashed out a whopping £60m on its new website. An eye-watering sum in anyone’s book, though that did include all the backend systems.

Kew Gardens

It’s good to see a company with such great heritage embracing the future of web design. 

And that ‘buy tickets’ CTA stays ever-present regardless of screen size.


Stationery store Paperchase is currently running a very timely PR campaign.


IDA Ireland

A neat new responsive site from Ireland’s industrial development agency.

It’s also home to the world’s most badly-positioned social buttons.



Hey look, it’s us. You can read a bit about the work that went into our site redesign here.

Marketing Week

Our sister brand over at Marketing Week (registration required) also joined the responsive gang, and actually beat us to it by several months.


David Moth

Published 13 February, 2015 by David Moth

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via LinkedIn

1719 more posts from this author

You might be interested in

Comments (7)

Save or Cancel

Daniel Banik, Director at August

If you like the Kew Gardens website, you should check out the site for the Royal Botanic Gardens Melbourne - it is also fully responsive, including an online store.

over 3 years ago

Matthew Diss

Matthew Diss, Managing Director at Intershop Communications AG

The Cathay Pacific site comes in at 1.8MB and LA Times at 1.2MB - remember it's not just how pretty it looks, it's the download experience on a slow phone network that needs to be taken into account.

over 3 years ago

George Harris

George Harris, Founder at Web Method

No big surprises that there are lots of big E-Commerce brands with deep pockets on here. That said, kudos to Manchester Uni who stand out as being different. I wonder what impact it's had on admissions/other KPIs.

over 3 years ago


Charlotte Cavendish, Online Marketing Manager at Joseph

Good point Matthew Diss. I also like that the article pointed out about the checkout experience as this is often forgotten about for some odd reason...

over 3 years ago


Victoria Holdsworth, Marketing Manager at TheNewsMarket

There are some impressive sites here - you can see how mobile friendly you are with Google's mobile compatibility test (https://www.google.co.uk/webmasters/tools/mobile-friendly/). It’s also important not to forget to mobile optimise your press site as well as your .com, adidas are a great example who have – http://news.adidas.com/Global

over 3 years ago


Paul Simon, Digital Strategist at Hand Reared Apps

Did these companies pay to be listed here?

over 3 years ago

David Moth

David Moth, Managing Editor at Barclaycard

@Paul, no, none of our blog content is paid-for or sponsored.

over 3 years ago

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.