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“Stats in the cradle and the silver spoon, little boy blue and the man in the moon…”

Just like the errant father in the bittersweet Harry Chapin classic, I too was separated from last week’s stats round-up thanks to my outside responsibilities (lying around, eating sandwiches, watching Perry Mason).

But don’t worry I’m back now, ready to toss a football around, catch a drive-in movie and provide you with the finest in digital marketing stats the online world has to offer.

London voted as one of the worst cities for free Wifi

Meanwhile New York is the best, according to a recent poll carried out by BuzzCity. 

Over 12% of business travellers polled from 88 countries agree that the US city is one in the best in the world, closely followed by Singapore and Bangalore (both 10%), and Barcelona (8%). London however, followed dismally behind at 17 with just 1%.

Top 10 Cities with Best Free Wifi:

  1. New York, USA (12%)
  2. Singapore, Asia (10%)
  3. Bangalore, India (10%)
  4. Barcelona, Spain (8%)
  5. Hong Kong, China (8%)
  6. Paris, France (6%)
  7. Macau, China (6%)
  8. Osaka, Japan (6%)
  9. Perth, Australia (5%)
  10. Ho Chi Minh City, Vietnam (4%)

More than one quarter of Consumers to use mobile payments in 2015

eGifter also revealed the following research on consumers and their expectations of the digital payments experience: 

  • 27% of consumers plan to use some form of mobile payments in the next 6 months
  • 53% have reached for a plastic gift card at the register only to realise they left it at home
  • 40% would scan their plastic gift cards into a mobile wallet

Mobile behaviour and social trends from Super Bowl 2015 

Somo has produced this infographic on how the connect consumer is changing ‘the game’. Including how the 2015 Super Bowl was the most tweeted game ever (395,000 tweets per min) and broke all previous Neilson TV records for a live event.

Click above to see a much more in-depth version.

Customer experience is the most exciting opportunity

Adobe has release its latest Digital Trends 2015 report, revealing that cus­tomer expe­ri­ence has developed as the over­ar­ch­ing dri­ver with 22% of client-side organ­i­sa­tions view­ing this as the “most excit­ing oppor­tu­nity” and 78% of com­pa­nies agree­ing that they would “be try­ing to dif­fer­en­ti­ate through cus­tomer expe­ri­ence” in the year ahead.

Customer experience has also slowly over taken mobile. Whereas in 2014, 18% of people saw mobile as the most exciting opportunity, this has dropped to just 13%. 

In addition to this, only 14% of respondents agreed that dig­i­tal “per­me­ates all their mar­ket­ing pro­grammes” and the same small pro­por­tion describe them­selves as ‘digital-first’. 

Other key stats include: 

  • 44% of companies see customer experience as the number one way to differentiate themselves over the next five years
  • 42% of respondents saw strategy as the most important building block for building brilliant customer experience
  • 71% of marketers expect multichannel campaign management to become the most exciting prospect in 2019 than in 2015
  • Geo-targeting signposts a new era in mobile with 13% planning on using geo-targeting in the next year.

Non-marketing stat of the week

The most expensive fruit in the world is the Japanese Yubari cantaloupe. Two of these sold at auction for $23,500.

More than half of all email in UK opened on an Apple device

54% of email in the UK is opened on an Apple device, according to new data from SendGrid.

  • Only 8% is opened on an Android. In fact email open rates on Android devices dropped 30% year-on-year while total opens on iPads and iPhones increased by 18% and 5% respectively.
  • Nokia also lost market share showing a drop of 68% in the number of emails opened on their phones compared to the same period in 2014.
  • Blackberry however showed a steady increase of 20% year-on-year perhaps due to the security offered by its email platform after a renewed interest in privacy.

39% of consumers plan to buy Valentine’s Day presents in 2015

eGifter reveals 39% of consumers plan to gift this Valentine’s Day, making it one of the most gifted occasions, following the holiday season in December.

The study also reveals that those living in major cities are most likely to purchase gifts on Valentine’s Day, compared to those living in rural areas (30%). 

Half of holiday shoppers (48%) say they most often shop for gifts online and via mobile devices.

How travel marketers can use programmatic

Turn explains how marketers can put programmatic to work in the travel industry based on the opportunities to engage customers across a number of digital touch points.

Click below for a longer version of the infographic, which includes insights such as 71% of consumers use search engines for travel planning and on the day of booking, Expedia sees travellers visiting about 16 web sites overall including nearly five travel websites. 

Email fatigue not a problem during the holidays

Return Path released new inbox data today, which contradicts common theories about email overload during the holiday season. Interestingly instead of experiencing email fatigue, consumers welcomed more messages from retailers this year.

  • The average consumer inbox received fewer than 10 daily messages between October and mid-November, and then saw roughly two more on peak days, including Black Friday and Cyber Monday. An increase of approximately 25%.
  • Consumers read 22.4% of the messages they received during the holiday shopping season, close to their quarterly average of 22.8%
  • Consumers also weren't especially inclined to complain about shopping-related messages they received - email classified as “shopping” received an average of 63 spam complaints per 10,000 messages, which is fewer than most commercial categories, such as travel, finance and news.
  • While the average email account received 9-10 daily messages during Q4 2014, only 25% fell within that range, receiving six to 10. 

Valentine's digital marketing stats from eBay

More than 18,000 unique user searches including the word “Valentine” in the three days before Valentine’s Day last year.

Shoppers making five searches per minute for “Valentine” as late a 8pm on 13th 2014.

Men shop late for extravagant gifts. ‘Diamond’ the most popular search made by men during antisocial hours of 4-5am and 10-11pm on 12th February last year.

Non-marketing infographic of the week

Office temperature wars! It’s surprised we get any work done what with all the secret thermostat fiddling. 

Click above for a longer version from Andrews Air Conditioning.

For loads more up-to-date statistics…

Download Econsultancy’s Internet Statistics Compendium, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media.

It’s updated monthly and covers 11 different topics from advertising, content, customer experience, mobile, ecommerce and social. 

Christopher Ratcliff

Published 13 February, 2015 by Christopher Ratcliff

Christopher Ratcliff is the editor of Methods Unsound. He was the Deputy Editor of Econsultancy. You can follow him on Twitter or connect via Google+ and LinkedIn

686 more posts from this author

Comments (4)

Avatar-blank-50x50

Maya Mossinson Frost,

Great stats!

Can we have a link to a full-size version of the travel infographic? It says "click below" but there's nowhere to click and the image is slightly too small for my tired eyes!

Cheers :)

over 2 years ago

Christopher Ratcliff

Christopher Ratcliff, Editor at Methods Unsound / Search Engine WatchSmall Business Multi-user

@Maya - many apologies, link should work now!

over 2 years ago

Avatar-blank-50x50

Maya Mossinson Frost,

Cheers Christopher! :D

over 2 years ago

Avatar-blank-50x50

Niels Tybjerg, Digital Content Strategist at IIH Nordic

The travel infographic mentions an ebook: "Redefining customer acquisition from awareness to conversion". But there's no link to the book and I can't find it on Google. Can you help me locating it?

over 2 years ago

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