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We've had some excellent entries to our JUMP challenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.
We'll be announcing the results on Friday, and the lucky winner will receive a blogging hamper made up of an iPad, moleskin notebooks, a press pass to JUMP, and free Econsultancy membership.
I've rounded up the various entries to the JUMPchallenge, all on the subject of joining up online and offline marketing...
Kevin Gibbons from SEOoptimise talks about how companies can join up their marketing efforts, looking at how those responsible for PR, search, email, social media and organisational structure can work together.
Alistair Robbie from Hybris looks at how multichannel retailers can use mobile to strengthen the link between offline and online channels.
Simon Robinson of Responsys provides tips on how to achieve excellence in joined-up marketing...
Luke Richards looks at how data is especially valuable in a multichannel world.
Antony Burke from WSI looks at how some offline marketing techniques can be integrated with online marketing.
Illiya Vjestica from Smartdog Digital has examples of how some UK brands are using multichannel.
Kevin Cochrane of Day Software discusses the importance of implementing a multichannel marketing approach across all touch points of an organisation.
Jed Hallam looks at the reason why companies need to join up their marketing efforts: the consumer.
Bronwyn Durand of JupiterJasper looks at the issue of joined up marketing rom a small business perspective.
Darika Ahrens from Grapevine argues that the secret to joined-up marketing isn’t to connect online and offline marketing, but to join marketing with the business’ objectives as a whole.
Merinda Peppard from Efficient Frontier looks at the issue of tracking sales across multiple channels.
Geoff Galat from tealeaf talks about how a bad customer experience has a knock on effect across all channels.
Maria Wasing from Episerver looks at the five Cs of multichannel marketing.
Tink Taylor of dotdigital has five tips for improving multichannel marketing.
Peter O'Neill looks at the issue of measuring and evaluating marketing performance across multiple channels.
Chloe Thomas from Indium Web Management on integrating marketing activity across all your channels.
The JUMP event is now only a few weeks away. More than 1,000 delegates have registered to attend and as such places are now very limited. We have a wonderful line up of speakers from companies including Argos, John Lewis and BT.