Not just letting one stat out of the bag, but 12 of the little rascals.

Now gather round to see these brand new internet stats as they slowly open their eyes, yawn, stretch and encounter the great wide world for the very first time.

British people prefer tech for the home to wearable technology

Hive has released research exploring people’s perceptions towards smart technology, revealing that 75% of British people can’t see how wearable technology will make their lives easier.

More than half (56%), on the other hand, think that connected home technology will have a positive impact on their day-to-day lives. 

Hive also found that: 

  • Three in five (61%) British consumers think that the potential to help them save money is a major draw when it comes to the benefits of connected home technology.
  • More than half (59%) also see the potential for connected home technology to support vulnerable people (for instance, allowing users to remotely check-in on elderly friends or family, to ensure they are safe and warm).
  • People consider the next five years to be crucial for the mainstream introduction of new technologies:
  • One third (32%) think 3D printers will be commonplace by 2020, as will devices with artificial intelligence (25%) and 4K televisions (39%).
  • An optimistic one in ten (9%) foresee widely available commercial space travel by the end of this decade.
  • But fewer than one in three (30%) realise that connected home devices are actually already widely available in the UK.

How important is customer experience optimisation?

In order to reach audiences effectively, brands need to resonate with consumers through equally personal experiences by optimising their online (and offline) touchpoints accordingly.

Based on this recently published Customer Experience Optimization report by Econsultancy and Ensighten, organisations definitely seem aware of this:

How important is customer experience optimisation?

Despite claiming to have customer experience optimisation on the brain, only 3% of companies consider their ability to use cross-channel or cross-device data for either real-time website or mobile app personalisation as a strength.

Mobile ad spend to overtake desktop by end of 2015

Marin Software has revealed that advertisers will spend more on mobile than desktop ads by the end of 2015.

Paid search clicks on mobile devices are predicted to break 50% of the overall paid search market by mid-Q4 2015.

Desktop search ads had an average conversion rate of 10.3%, while desktop social ads had a conversion rate of 1.1%, and desktop display ads had a 3.1% conversion rate. This compares to mobile conversion rates of 7.1% (search), 0.4% (social), and 2.6% (display).

By the end of 2014, the majority of clicks on display ads came from smartphones and tablets.

Social ads on mobile work. Overal 62% of all social ad clicks come from smartphones and tablets.

What does 0.5 petabytes of data look like?

Here’s an infographic from Eyeota that visually explains what 1,000 terabytes (or 1m gigabytes) of data looks like.

Mobile will be a driving force in the travel industry for 2015

The growth of mobile isn’t slowing down and will be a driving force for the travel industry in 2015.  

Mobile was highlighted by travel companies as the most exciting opportunity for 2015 in our Quarterly Digital Intelligence Briefing.

Travel companies need to therefore ensure their websites are optimised for mobile, to allow for easy navigation, engaging content and a personalised experience.  Those that don’t will lose potential customers as mobile use is rapidly becoming the norm

Non marketing stat of the week

The number of shops that sold toilet paper when it first went on sale in 1947: one. The name of that shop: Harrods. Of course.

What makes a customer happy?

Reevo has produced an infographic which provides insight into the online ratings and reviews. 

  • Weekday purchases generate more positive feedback than items bought at the weekend.
  • Early morning and late at night are when shoppers provide happiest feedback.
  • Beware of 4pm, when average ratings reach their lowest!
  • Bread makers, games consoles and coffee machines are the most highly rated gadget purchases

Click below for the larger version:

Tesco and Asda are the most visible supermarkets on Pinterest

Searchmetics has found that Tesco.com and Asda.com have the most ‘pinned’ content on image sharing website, Pinterest.com, which is five years old this month. 

Recipe pages are among the most commonly pinned supermarket content, with an Asda recipe for a Penguin themed festive cake earning more pins than any other supermarket web page.

Tesco.com has 43,834 pins for its web pages on Pinterest, followed by Asda.com with 35,304 pins and Waitrose with 19,474 pins.

Top UK Supermarkets on Pinterest: 

  1. Tesco.com 43,834 total pins, 41,581 followers
  2. Asda.com 35,304 total pins, 4,442 followers
  3. Waitrose.com 19,474 total pins,  5,319 followers
  4. Sainsbury’s.co.uk 4,224 total pins,   37,012 followers
  5. Co-operativefood.co.uk 1,434 total pins, 853 followers
  6. Aldi.co.uk 991 total pins, 5,440 followers 
  7. Morrisons.com 350 total pins, 1631 followers
  8. Lidl.co.uk No UK Pinterest page, 70 total pins
  9. Iceland.co.uk 34 total pinned pages, 2 followers

Currys named number one UK retailer for savvy digital promotion strategy

A new benchmark report from RapidCampaign has revealed the top performing UK retailer's digital promotion strategies. Electronics retailer Currys has come out on top, scoring 73%, closely followed by Thomas Cook and Boots. 

Scores from the leading 20 retailers varied from 73% to a poor 6%, with an overall average of 43%, indicating there is significant room for improvement for retailers to live up to customer expectations.

The top five performing retailers are:

Currys – 73%

Thomas Cook – 71%

Boots – 68%

Asda – 67%

Sports Direct – 63%

Responsive design: a friendly reminder

RebuildNation has created this infographic just to remind people why responsive design should be a top priority if you didn’t already know.

Click below for the larger version.

British people aren’t willing to negotiate away their privacy

Hyper-personalisation may have begun to take off but consumers’ perception of related privacy issues are still a big challenge for brands implementing this.

New UK consumer research from Lookout shows that many of us still aren’t willing to negotiate their privacy.

  • Two thirds are not willing to share more data via their mobile apps in return for a cheaper (68%) or a more tailored service (66%) 

However, the younger generations are more willing to negotiate when considering the trade-off between privacy and pay-off.

  • 21% of those aged 18-34 would share more information for a cheaper service, compared to just 7% of those aged 55 and above
  • 18% of 18-34 year olds would give up data for more personalised services, compared to 11% of those above 55

Non marketing infographic of the week

Courtesy of Pop Chart Lab… The Magnificent Multitude of Beer.

For loads more up-to-date statistics…

Download Econsultancy’s Internet Statistics Compendium, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media.

It’s updated monthly and covers 11 different topics from advertising, content, customer experience, mobile, ecommerce and social. 

Christopher Ratcliff

Published 27 March, 2015 by Christopher Ratcliff

Christopher Ratcliff is the editor of Methods Unsound. He was the Deputy Editor of Econsultancy. You can follow him on Twitter or connect via Google+ and LinkedIn

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