Although I have often admired yacht rock pioneers Hall and Oates for their smooth radio friendly melodies, I’m afraid this round-up is not the place for them.

With their almost constant admission that "I Can’t Go For Stat", it seems these digital marketing statistics will only disappoint them further. Sorry Darryl. Sorry John.

Maybe next week there’ll be something you “can do”.

10 key cart abandonment and email remarketing stats from Q1

Like a stats round-up within a stats round-up. Here is SaleCycle’s quarterly remarketing report looking at all the key cart abandonment and remarketing stats from January, February and March 2015:

Click below for a larger version.

UK insurance brands failing to deliver online and Twitter customer service

UK insurers are failing to deliver multichannel customer service to customers and prospects, answering just 40% of routine questions asked via the web, email and Twitter, according to the 2015 Eptica Multichannel Customer Experience Study.

Other findings include:

  • Email is the best channel for customer service, with 50% of insurers successfully answering questions emailed to them (up from 30% in 2014), in an average time of 20 hours
  • Twitter response rates have remained static, with just 30% of questions answered through this channel. However average response times had worsened considerably, from 37 minutes in 2014, to 8 hours 52 in 2015
  • Company websites are worst at providing answers, with just 40% of questions answered. Though there was a big gap between best and worst. One insurer scored 60%, another 0%.

The final word on email subject line length

According to Phrasee, email subject line length doesn’t affect open rates.

In fact after this very entertaining and deeply exploratory investigation, our own guest contributor and email expert Parry Malm has discovered the following: Subject line length accounts for just 0.1% of email open rate variance. Check the blog post for more. 

20% of marketers use behavioural triggers in email marketing

The results from our new Email Marketing Census show that a fifth of marketers (20%) currently implement behavioural email marketing based on web activity, a 43% increase year-on-year.

Further to this, 39% of respondents are planning to use behavioural email targeting.

Which of the following practices are a part of your email marketing efforts?

Google Product Listing Ads show 118% rise in search results

Appearances of Google Product Listing Ads (PLAs) in Google searches grew by 118% during the course of 2014, according to a new study of Universal Search results (Shopping, Video, Image, News and Map integrations) by Searchmetrics. 

The study also reveals that video results are blended into 55% of keyword search results, with four out of five of the videos coming from YouTube.

It's probably no shock that Google’s own products (Google PLAs, YouTube videos and Google Maps) are becoming more prominent in Universal Search. 

Subscription vs flash sale models

Retention Science has created an infographic showing how subscription models stack up against flash sales and other retail models in terms of success and long-term customer engagement. 

Click below for larger version.

Non-marketing stat of the week

The human brain is capable of recording 86m bits of information per day.

At least 90% of that is wondering what’s for lunch, and 5% thinking of funny things to say on Twitter.

Adverts featuring men four times more successful than ads with women

A study from Rocket Fuel has revealed that we respond more positively to male faces in adverts than female faces. Adverts featuring men averaged 102% higher conversion rates than those without a person in them. 

Adverts featuring women saw a 25% higher conversion rate, whilst ads featuring a man and a woman underperformed with a 15% lower conversion rate. 

Other key findings highlighted:

  • Red backgrounds had 31% higher conversion rates than average
  • Grey backgrounds had 8% lower conversion rates than average
  • Product images have 6% higher conversion rates than those without
  • Animated ads have a 7% higher conversion rate
  • 6-9 second animations have the highest rate of conversion 138%
  • A logo placed in the lower left corner have 81% higher conversion rates than those with a logo placed anywhere else
  • Ads that include offers have on average a 98% higher conversion rate than those that don’t

Only 9% of financial services marketers are not personalising the customer experience

In our Digital Trends in the Financial Services and Insurance Sector report, produced in partnership with Adobe, we asked our respondents “which of the following statements best describes your company’s ability to deliver personalised customer experiences?”

The importance of personalisation is clearly reflected in the above chart. Also encouragingly, a third (33%) are employing multichannel personalisation based on digital and offline data.

Why 'Amazon Business' could accelerate the online B2B market

Amazon’s announcement this week of a new online market for sellers could be a major step forward for the developing trillion dollar B2B online market projected by Forrester. 

Acquity Group’s B2B State of Procurement Study demonstrates the shift B2B customers are already making to online sales:

  • 68% of business buyers report using some type of electronic purchasing in 2014, up from 57% in 2013
  • 94% report doing online research
  • The number of respondents who spent the majority (90% or more) of their budgets online in the last year doubled since 2013, increasing from 9% to 18% in 2014
  • 46% of procurement officers say they expect their companies will increase the percentage of budget spent on online purchasing in the next year. 

Marketing infographic of the week

Yeah I know it's normally a non-marketing infographic, but this fits the stats remit quite well anyway, even if it does mean the round-up has basically eaten itself now.

Here’s the best venn diagram ever.

For loads more up-to-date statistics…

Download Econsultancy’s Internet Statistics Compendium, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media.

It’s updated monthly and covers 11 different topics from advertising, content, customer experience, mobile, ecommerce and social. 

Christopher Ratcliff

Published 8 May, 2015 by Christopher Ratcliff

Christopher Ratcliff is the editor of Methods Unsound. He was the Deputy Editor of Econsultancy. You can follow him on Twitter or connect via Google+ and LinkedIn

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Comments (2)

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Khurram Ali, CEO at www.digitalfjord.no

Great article!

over 3 years ago

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John Woodman, Creative Director at Digital Marketing Agency Manchester

Finally someone that agrees with my thoughts on subject line length. A constant source of debate for years now and no data has shed any light one way or the other as far as I'm concerned... Very good article and one to share for definite

over 3 years ago

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