It’s Friday. Friday is treat day. And what better way to treat our lovely readers than with 10 of the most delicious digital marketing stats we’ve seen this week? 

You don’t have to thank me. Just click share instead.

Top 100 agencies: Publicis Group has biggest market share across global groups                  

This infographic shows the share of the top 100 digital agencies across the global groups. As you can see, Publicis Group is way out in front with 15%/£246m.

The pay gap between digital and general marketing is closing

Our Salary Survey 2015 report shows how the gap between digital and general marketing is closing.

The survey is based on data provided by those who classify themselves as general marketing and digital professionals, numbering over 4,500 individuals.

The chart below provides some comparison between common roles in both digital and general marketing.

Salary

83% cite mobile as their preferred browsing method 

In a report examining the digital lifestyle of mobile consumers, mobile advertising network BuzzCity found that this figure had actually declined from 86% in 2014.

This is largely due to the rise in tablet (12%) and TV (10%) use, and is expected to fall even further next year as the popularity of smartwatches increases.

The study also asked early adopters of smartwatches what they preferred using them for:

  • 22% said controlling music
  • 20% said monitoring social media and messages
  • 15% said telling the time and setting alarms     

Nike won the women’s World Cup (on Twitter)

Below is the ranking of which brands had the most associated digital consumption related to the women’s World Cup between 6th June and 6th July, 2015. 

  1. Nike
  2. Adidas
  3. Chevrolet
  4. Coca-Cola
  5. Visa
  6. Budweiser
  7. AT&T
  8. Kia
  9. Marriott
  10. Mondelez

Other stats from the women's World Cup: 

  • There were 2,875,436 Tweets around the World Cup
  • There were 629,000 Tweets about the World Cup specifically
  • There were 98,028 Tweets around the hashtag #FIFAWWC

Ebay is the most visible Google Shopping advertiser  

Searchmetrics analysed the 2014 search results for millions of keywords and ranked the top 10 websites displayed in the two Google ad formats: Google Shopping and AdWords.

Brands were ranked by PLA and PPC Visibility, which are measures of how frequently and prominently the sites’ ads appear within search results.

The top 10 most visible sites in Google Shopping are:

Advertiser                    PLA Visibility

  1. ebay.com                      7,591,817
  2. walmart.com                 6,198,399
  3. rakuten.com                  2,289,424 
  4. macys.com                    1,486,746 
  5. etsy.com                       1,267,870
  6. bhphotovideo.com          864,901
  7. swansonvitamins.com    437,159
  8. bizrate.com                   433,958
  9. vitacost.com                  322,339
  10. soap.com                      262,688

Amazon most visible in AdWords

The top 10 most visible sites in AdWords are:

Advertiser          PPC Visibility

  1. amazon.com        9,381,597
  2. wow.com             6,577,132
  3. ask.com               6,366,023          
  4. webcrawler.com   3,013,297
  5. about.com           1,769,772
  6. local.com              1,482,599
  7. target.com          1,430,896
  8. booking.com        1,400,133
  9. zappos.com         1,387,534
  10. bestbuy.com        1,289,807

68% of all ecommerce visitors abandon their shopping carts

The approximate value of all that abandoned merchandise is $4trn.  

It isn’t all doom and gloom, though. According to the research, 63% of abandoned carts are recoverable.

Check out the infographic from NeoMam Studios below for more info.

perfect checkout

80% of mobile data traffic will be from smartphones by 2020

Today there are 2.6bn smartphone subscriptions globally. By 2020 there will be a staggering 6.1bn smartphone users globally.

Check out the below infographic from Yieldr for some more juicy mobile stats.

mobile statistics

Facebook rivals print as top news source 

New findings released last month by Acquity Group reveal untapped opportunities for brands across non-traditional spaces, especially with younger generations.

  • Nearly half of consumers (45%) say recognising a brand they often buy on multiple media channels, such as TV, social media and magazines, makes them more likely to shop from that brand next time they’re in a brick-and-mortar setting
  • Three in five consumers (59%) say they would be more likely to watch an online streaming TV series produced by a brand if that meant no commercials
  • One in four consumers are influenced by native ads in news outlets
  • 28% of consumers ages 18-22 and 32% ages 23-30 would switch retailers if offered the option to pay in social currency, such as engagement for discounts
  • 60% of consumers believe they see too many ads, however

86% of UK marketers are currently personalising their marketing

Personalisation is clearly on the rise, but there are also a number of challenges associated with it.

The top three personalisation challenges are:

  • Lack of internal resources (45%)
  • Lack of necessary technology (34%)
  • Inaccurate data (32%) 

These stats came from an infographic created by Experian. Check out the infographic below for the rest of the stats.

marketing personalisation

Retailers will lose 21% of customers from not offering enhanced payment security

New data from Acquity Group and Walker Sands shows the value consumers place on payment security.

Other stats from the research include:

  • Nearly one in five shoppers (19%) have been the victim of fraudulent purchases as a result of a security breach at a major retailer
  • More confidence in payment security would make half of consumers more likely to shop online (48% in 2014 vs 42% in 2013) 

Fewer people than ever are watching traditional TV 

This infographic from Somo highlights how much the TV viewing habits of UK and US consumers have changed in recent years.

For loads more up-to-date statistics…                                           

Download Econsultancy’s Internet Statistics Compendium, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media.

It’s updated monthly and covers 11 different topics from advertising, content, customer experience, mobile, ecommerce and social.

Jack Simpson

Published 10 July, 2015 by Jack Simpson

Jack Simpson is a Writer at Econsultancy. You can follow him on Twitter or connect via LinkedIn.

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