It’s that time of week again. After five days of watching the clock and wondering roughly at what point you swapped your dreams for spreadsheets, the moment you live for is finally here.

No, I’m not talking about the weekend. It’s much better than the weekend. It’s the weekly Econsultancy stats round-up. 

Below is a collection of the finest digital marketing stats from this week, all lovingly collated and presented in one handy post. 

Don’t say we never treat you. 

68% of marketers believe data management platforms (DMPs) are key to future of programmatic marketing

You can see some other stats from our new report titled The Role of DMPs in the Era of Data-Driven Advertising below:

DMP stats

DMP stats

Oslo and Vatican City the most expensive places in Europe to buy Facebook advertising

Oslo’s suggested bid is $0.73 per user click, compared to $0.03 for Skopje and Sarajevo, the joint least expensive. The Vatican City’s suggested bid is $0.70 per click.

The US, however, is still the most expensive globally. The suggested bid in San Francisco is $1.02. In Washington DC it’s $1.01. 

UK consumers welcome product personalisation in stores but reject facial recognition

In a survey of over 1,000 UK consumers, RichRelevance found that:

  • 72% of shoppers find personalisation of product recommendations based on purchasing habits a “cool” capability when shopping.
  • 63% would welcome a mobile personalised map showing item locations and efficient store paths to help them navigate shops more conveniently, and 43% find in-store location deals where their location is tracked in order to trigger personalised promotions whilst shopping ‘cool’. 
  • But 70% of shoppers would find facial recognition technology that identifies age and gender in order to display product recommendations ‘creepy’. 
  • 76% felt the same about being greeted by their names when walking into a shop because of their mobile phones signalling their entrance

88% of Europeans shop online

This infographic from SaleCycle breaks down ecommerce across the globe in five interesting stats. 

Companies that didn't update for the mobile friendly algorithm seeing 10% drop in traffic

Further analysis from Adobe Digital Index (ADI) claims that mobile advertising via Google’s network is delivering less value at a greater cost, with a growing gap between mobile click-through rates (CTRs) and cost-per-clicks (CPCs).

ADI also reports that mobile CPCs are up 16%, while CTRs have fallen by 9%.

Global ecommerce sales to reach $1.7trn this year

This figure is up by more than 17% on 2014’s total, according to the report by Juniper Research. 

Another key finding from the research was that smartphones will account for more than 40% of ecommerce transactions by 2020.

90 per cent of UK consumers want transparency when it comes to their data

The report by Gigya also highlights how irrelevant communication from businesses results in customers avoiding a brand altogether, suggesting the importance of personalising communications.   

Other key findings include:

  • 91 per cent of UK consumers are at least somewhat concerned about how companies are using their data, highlighting the need for brands to show transparency about the way they collect, store and use personal data.
  • 44 per cent of UK consumers say they will ignore all future communications from a company that doesn’t target them effectively.
  • 15 per cent will stop buying products from the company if they receive irrelevant communications.

Check out the infographic below for more stats:

Pimm's beats official Wimbledon sponsors online

Amobee Brand Intelligence studied which brands saw the most online consumption from their associations with the tournament, and found that Pimm's was the number one associated brand despite not being an official sponsor.

Pimms wimbledon

Top five Wimbledon brand associations:

  1. Pimm's 
  2. IBM 
  3. Ralph Lauren 
  4. Jaguar 
  5. Rolex

Agencies see creativity, programmatic and mobile as the big opportunities for native advertising

Adyoulike surveyed major media agencies and agency trading desks across the UK to find out their views on native advertising.

Some of the key findings included:

  • 65 percent agree that native addresses the creativity challenge in the digital ad market.
  • 24 percent of agency native spend predicted to be on mobile by the end of the year.
  • All agency trading desks see programmatic native as a major opportunity.

Online retail sales growth doubles in second quarter of 2015

Latest figures from the IMRG Capgemini e-Retail Sales Index have revealed that UK online retail sales were up 18% year-on-year in June, the highest recorded annual growth in 2015 and equating to £9.3 billion spent online.

Other findings include:

  • Q2 growth 14% - double that seen in Q1 (7%).
  • Warm weather boosts clothing sector - 18% annual increase marks the highest growth so far in 2015.
  • Travel sector records strongest growth in 2015 and third highest in six years.

Aldi and Lidl still on top, as Netflix rises in YouGov's Buzz score rankings

Aldi and Lidl hold on to their positions as the highest performing brands in YouGov BrandIndex’s mid-year Buzz score rankings, while there’s positive news for the Co-Op group in the most improved brand list.

The rankings are based on YouGov’s BrandIndex Buzz scores, which measures whether consumers have heard anything positive or negative about the brand in the last two weeks.

The chart below shows the top ten highest scoring brands on the index. 

YouGov BrandIndex Buzz scores

35% of consumers say creating an emotional response will influence them to respond positively to an ad

Research by Acxiom has revealed the nation’s favourite pre-internet ads. 

Other findings include:

  • A majority of consumers (53%) do not believe advertising is becoming increasingly relevant to them.
  • Only a third say they wouldn’t be more likely to respond to a marketing message they had seen on another channel.

One in five UK consumer find paying with cash inconvenient

nVest Ventures surveyed 5,000 UK respondents to find their views on mobile payment.

In the UK:

  • 11% have paid in-store using an app or mobile phone.
  • 18% haven’t but are interested in doing so.
  • Those born after 1981 are most interested in mobile payment with 41%.
  • 26% of 16-24 year olds find cash payments inconvenient.

Apple Pay could help UK High Street to unlock £7.8bn in additional sales

Apple Pay could help the UK High Street to unlock £7.8 billion in additional sales, according to new research from RetailMeNot. 

Apple pay

The report reveals that improving the experience of mobile shoppers in-store could help bricks-and-mortar retailers tap into new sales opportunities and increase average spend.

Key findings include:

  • M-Commerce represents 23% of e-commerce in Europe in 2015 and could reach 50% by 2017. 
  • Brits have the highest mobile basket size in Europe, with an average purchase value of £47 on smartphones and £52 on tablets this year, compared to £58 on desktop or laptop computers.
  • For consumers, the biggest barrier to purchase is slow performance of websites on mobile (63% of UK consumers cite this as the biggest barrier). Only one in four retailers in Europe have a mobile optimised site, however.
  • Although mobile is not the main shopping channel, it plays an important role in the overall shopping journey, with 83% of British smartphone users comparing prices, 69% looking for offers and promotions and 79% using mobile to look for reviews.
  • The reward for retailers is a financial one. Multichannel shoppers in the UK spend 69% more compared to those who shop solely on desktop/laptop (£1,734 average spend this year for multichannel shoppers vs £1,024 for those who buy exclusively on desktop/laptop).

Wimbledon social video consumption: Facebook 92%, Twitter 8%

  • Wimbledon generated over 48m video views across Facebook and Twitter (up from 3.5m last year) from 173 clips shared across Grabyo's platform
  • 44.7m or 92% of these were on Facebook vs 3.9m (8%) on Twitter
  • The most popular clip of Beckham catching a ball generated 7.7m views and 565k likes, comments or shares with organic reach of 30m on FB

England’s cricketers dominate social buzz as Ashes get underway

England’s Test cricketers are dominating the social media buzz around this summer’s Ashes series, with almost ten times as many mentions as their Australian counterparts.

Cricket

Adobe Digital Index (ADI) analysed the social presence of the top five players on both sides, and created a Top Ten Social Ranking based on social mentions, Twitter followers, Facebook page likes and Instagram followers.

Other key findings include: 

  • Social media buzz around the Ashes series rocketed after the first day, up by 352%.
  • Footballer Raheem Stirling’s move to Manchester City generated more than 13 times as many mentions as England Test captain Alastair Cook.
  • Australian opening batsman David Warner has the biggest following on Facebook

Over half of communications professionals would consider resigning to take up interim employment

A survey by VMA Group found that 52% of the European corporate communications professionals would consider leaving their jobs for an interim role.  

They cited better work/life balance, better remuneration and expansion of their portfolio experience as the driving factor.

Other findings include: 

  • 72% of participants reported that they would be willing to relocate to a new country for a new role – a crucial statistic for hiring managers who, according to VMA Group, often only explore recruitment solutions at a national level.
  • A staggering 87% indicated that if they were to change roles, they would prefer it to be to an international organisation.
  • 81% would work for a company of either the same size or larger, presenting a challenge to businesses with a smaller, more domestic reach.
  • 91% responded that they would prefer to either stay in or take up a management role if they were to change jobs.
  • As in last year’s findings, the company culture, development potential and management style of a potential company continue to be the three most important factors for moving jobs– salary came fourth.

And now for something relatively non-marketing-related…

More than half of UK citizens believe their government is spying on them

56% of UK citizens believe the government is spying on them, according to a recent survey of over 2000 people by Artmotion.

Big Brother

According to the research, concerns over government snooping are highest amongst young voters, with 62% of 18-24 year olds believing the UK government is spying on them.

For loads more up-to-date statistics…                                           

Download Econsultancy’s Internet Statistics Compendium, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media.

It’s updated monthly and covers 11 different topics from advertising, content, customer experience, mobile, ecommerce and social.

Jack Simpson

Published 17 July, 2015 by Jack Simpson

Jack Simpson is a Writer at Econsultancy. You can follow him on Twitter or connect via LinkedIn.

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Comments (1)

Pete Austin

Pete Austin, CINO at Fresh Relevance

All the consumer stats really only apply to limited groups. For example: "88% of Europeans [who are internet users] shop online".
http://www.emarketer.com/Article/UK-Digital-Shoppers-Buy-Often-In-Store-Still-Reigns/1010933

But I totally like this one: "72% of shoppers find personalisation of product recommendations based on purchasing habits a “cool” capability when shopping." I think it's cool when a shop assistant knows me well to recommend stuff too.

almost 3 years ago

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