It’s nearly the weekend, and no doubt your mind is already in the pub and halfway through its first drink. 

But hold up a second. I bet your local doesn’t have access to the finest set of digital marketing stats on the internet as of today. Does it?

Yeah, thought not. I can almost hear your mind necking the dregs of its pint and running hurriedly back to the office just to get a load of this post. 

86% of marketers say their “understanding of customers is increasing over time”

This is according to our new Measurement and Analytics Report 2015 produced in partnership with Lynchpin.

Data stats

40% of companies say more than half of collated analytics data is useful for driving decision-making

Also according to our Measurement and Analytics 2015 report, this represents an 8% increase since 2014 and is the highest proportion of companies since 2012.

Q: Approximately, what percentage of the analytics data you collect is useful to your organisation for driving decision-making? 

CRM the most important type of data for meeting business goals

Also from our Measurement and Analytics 2015 report, we asked marketers to rank the five most important types of data for meeting business goals. 

The results were as follows:

Data stats

51% of journalists say they would be unable to do their job without social media

A new study by Cision analysed how journalists across six countries use social media to improve productivity and better communicate with PR professionals. 

The study also found that 57% of journalists believe social media has improved their productivity.

Check out the infographic below for more stats:

50% of Africans use mobile for online food shopping

This infographic from Hellofood illustrates the split between mobile and desktop in Africa when it comes to ordering food online.

Smash Martians and BT’s ‘ology’ named the nation’s favourite pre-internet ads

In a poll of 2,000 UK consumers by Acxiom to find the most memorable pre-internet ads, the top-five results were as follows: 

  1. Smash – Martians (69.4%)
  2. BT – You got an ology? (68.9%)
  3. Yellow Pages – J.R. Hartley (65.1%)
  4. P.G. Tips – Chimps (57.6%)
  5. ASDA – That’s ASDA price (57.3%)

‘Inspiring’ videos most likely to be shared

StreamSafe analysed the 100 most shared videos online to find out what makes people more likely to share. 

Other findings include: 

  • Over a third (34%) of 16-24 year olds would share videos that make them sad, whereas only one in four would share funny videos
  • 25-34 year olds are the most likely to share amusing videos (28%)
  • Excitement and sadness are equally powerful emotional motivators for 35-44 year olds, at 30% and 29% respectively
  • Surprise, sadness, and amusement are equally important for 45-54 year olds (17%, 14%, and 14%)
  • One in four 55-64 year olds (24%) would share videos that make them angry, almost double the number who would share amusing videos (13%)
  • Anger was also more important than amusement for the 65+ category, who are more than twice as likely to share a video that makes them angry than one they find amusing

15% of millennial smartphone owners have never used their mobile to shop

15% of the UK’s 18-34 year-olds have never used their smartphones for anything shopping related, according to YouGov research commissioned by Ampersand.

The research lists the top reasons why Millennials are put off using their mobiles, including:

  • It being difficult to view products properly on a smartphone (36%)
  • It being difficult to type or enter information on a smartphone (33%)
  • Concerns over data usage or running up a big phone bill (23%)

Marketers spend 114% more on Facebook advertising, with mobile a key driver

New data from Kenshoo indicates that quarterly global spend on Facebook advertising has grown 114% year on year, with 63% of Facebook ad budgets directed towards mobile phones and tablets. 

The study also indicates a 10% increase in paid search advertising spend compared with last year, with all growth coming from ads on mobile devices.

Check out more stats from the study in the infographic below:

Mobile device hijacking identified as significant threat

In a recent study by Forensiq exploring mobile fraud, a new type of fraud was identified: device hacking.

Device hacking is a tactic performed by mobile applications that rapidly load hidden ads and emulate human behaviour.

Other findings from the study:

  • It is projected that in-app fraud will surpass $1 billion mark globally in 2015
  • Mobile advertisers are losing 13% of their ad spend to mobile device hijacking
  • 12 million mobile devices were flagged for fraudulent activity
  • Mobile device hijacking can cause a device to waste 2GB of data per day

Increased email volume no longer hurts open rates during holidays

A new study from Yesmail found that despite a 46% quarter-over-quarter increase in average monthly email volume, average open rates for Q3 and Q4 of 2014 remained at a steady 15%.

The report also found that holiday-themed email open rates jumped from 14.2% in 2013 to 15.1% in 2014.

Other findings from the study:

  • 83% of retailers sent general ‘holiday’ or winter-themed campaigns, higher than any holiday-specific campaign in 2014.
  • Back-to-school, Black Friday, Thanksgiving and general holidays saw higher open rates when deployed closer to the holiday.
  • Halloween, Cyber Monday and Christmas emails benefitted from earlier deployment with open rates decreasing as the holiday approached.

Ad viewability falls below 50% in face of programmatic's rise

The degree to which UK ad viewability is falling behind other key EU countries is becoming more pronounced due to the rise in programmatic, according to a study released today by Meetrics.

In Q2 2015 less than half (49%) of online ads served in the UK met the IAB and Media Ratings Council’s recommendation that an ad is considered viewable if 50% of it is in view for at least 1 second. In Q2 2014 that figure was 56%.

The UK figure of 49% is well below that of Germany (64%) and France (62%), where automated ad buying techniques, such as programmatic, are less dominant. 

John Kasich the most popular Republican candidate on Twitter

New data from Walker Sands Communications shows the different levels of positive sentiment between Republican candidates on Twitter.

The two images below show the stats for John Kasich vs opposing candidate Donald Trump in a 24-hour period.

Only 48% of consumers have purchased clothing in the past year from a third-party website like Amazon

Recent data from Walker Sands Communications also found:

  • 70% have shopped directly from the retailer. 
  • Only 7% say they would never purchase clothing from a third-party retailer.

Titleist dominates #TheOpen discussion

Titleist was the most mentioned brand on Twitter during The Open, according to research by SocialBro.

Check out the below infographic for more stats from the competition.

For loads more up-to-date statistics…                                           

Download Econsultancy’s Internet Statistics Compendium, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media.

It’s updated monthly and covers 11 different topics from advertising, content, customer experience, mobile, ecommerce and social.

Jack Simpson

Published 24 July, 2015 by Jack Simpson

Jack Simpson is a Writer at Econsultancy. You can follow him on Twitter or connect via LinkedIn.

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Maggie Tolliday, Consultant at M T Consulting

U.S. Open?

over 2 years ago

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