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Last year saw some glitz and glamour return to the industry (the E-consultancy boat trip , for example), but where was the much-anticipated re-launch of infamous etailer Boo.com ?

A short message on the Boo.com site still says it is due to reappear in 2006. What odds a launch in 2007?

Boo was previously teed up for relaunch before June last year, but both deadlines have gone by without any further news.

So who’s behind Boo.com MKII and what are their plans? Unfortunately, it’s difficult to say... talk about stealth startups. After its high-profile collapse in 2000, Boo was bought by US-based Fashionmall.com, a web company that in 2007 doesn’t seem to be in a very healthy state. Presumably Fashionmall has sold it on? The domain is now registered at an address in Dublin.

Anyhow, interesting stuff is being done with Boo.com’s technology by Venda’s Dan Wagner, who we’ll be interviewing shortly about his US plans.


Published 2 January, 2007 by Richard Maven

529 more posts from this author

Comments (1)



the new boo.com is almost ready to be unveiled..

It wont be fashion but will still be fashionable..

about 10 years ago

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