Lord Sugar, everyone’s favourite no-nonsense boss and Twitter heavyweight will open the Headline Stage at this year’s Festival of Marketing.

Taking place on 11-12 November in London, the award-winning event is the place where marketers, brands and agencies meet to celebrate, discover and shape the future of marketing.

Over the next couple of months more headliners will be announced as well as other exciting speakers from the biggest brands and agencies spread across 12 themed stages, but for now let’s take a look at why Lord Sugar will make such a compelling headliner.

Lord Sugar

The original East End entrepreneur, Lord Sugar will draw on his background in building businesses from scratch to share valuable lessons on the role of marketing in brand development. 

Having left school in Hackney aged 16, Alan Sugar started selling electric goods out of a van he bought for £50. In 1968, he founded Amstrad and now, more than 45 years later, he has an estimated worth of more £1bn and was ranked 101st in the 2015 Sunday Times Rich List. 

Having previously sat on the Business Council for Britain and fronted a campaign promoting the benefits of apprenticeships, he was named as the government’s Enterprise Champion in 2009 and appointed to the House of Lords as Baron Sugar of Clapton in the London Borough of Hackney.

Lord Sugar has also appeared in all 10 series’ of BBC’s The Apprentice, where aspiring young businessmen and women compete for the chance to work with him. 

The eleventh series will be aired this autumn. 

As one of Britain’s most recognisable, outspoken commentators, Lord Sugar will join us at the Festival of Marketing to offer no-nonsense advice to help your boost your own business savvy. 

You’ll receive unparalleled, first-hand insights from the fearless business maven with a proven track record of creating successful companies.

Who else will be there?

Aside from Lord Sugar, the lineup at the Festival of Marketing includes more than 200 speakers from the world’s top brands, including HSBC, BBC, Virgin, Unilever, Sony, Net-A-Porter, Aston Martin, and Coca-Cola.

There are a number of different ticket options available, including group and student discounts. Book your place today!

Christopher Ratcliff

Published 15 September, 2015 by Christopher Ratcliff

Christopher Ratcliff is the editor of Methods Unsound. He was the Deputy Editor of Econsultancy. You can follow him on Twitter or connect via Google+ and LinkedIn

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