Another week has passed and it’s time to take a look at some of the finest US digital marketing stats the internet has to offer. 

This week we’ll be covering Donald Trump’s inexplicable popularity on social media, promising increases in digital adspend and how an element of choice can improve email subject line success.

Donald Trump winning the presidential election (on social media)

With 8m social media followers, Donald Trump has 2m more than the candidate whose second most popular on Twitter, Democrat Hilary Clinton. 

Donald Trump social media

In terms of actual engagement however it's a different story. Donald Trump still comes out top with 20.8m actions, but Hilary Clinton drops to fourth with only 8.8m actions. 

Of the Democrat candidates, Bernie Sanders comes out top (third overall) with 9.2m actions, and in second place is Republican Ben Carson with 15.7m actions. 

Including ‘choice’ or ‘choose’ in subject line can significantly boost email success

According to Experian’s Q2 2015 Email Benchmark Report, email marketing campaigns containing the words ‘choice’ or ‘choose’ drive 22% higher revenue per email, 46% increase in transaction rates and a 117% increase in transaction-to-click rates.

The report also found that 52% of total email opens happen on a mobile phone or tablet, up marginally from 51% the previous quarter. 

US adspend growth hits record high

Advertising spend in the US rose at the fastest monthly rate this year in August, boosted in part by the back-to-school market. 

The figures came from Standard Media Index (SMI), which also stated that ad volumes rose 10% year-on-year last month. 

Adspend increased across all media sectors except magazines. Out-of-home and digital advertising recorded the highest year-on-year gains, with 41% and 21% respectively. 

87% of marketers believe video effectiveness is increasing

Ascend2 surveyed 280 marketing, sales and business professionals in order to gauge video’s perceived effectiveness as a marketing channel. 

43% of respondents say the marketing effectiveness of video is increasing significantly and 44% say it is increasing marginally. 

Respondents seem to agree that video’s effectiveness is lessening: only 1% say it is decreasing marginally while none say it is decreasing significantly. 

In terms of video types, more than half (51%) say customer testimonial content is the most effective, closely followed by explainer and tutorial videos (50%) and demonstration videos (49%).

Fashion brands embrace Periscope

New York Fashion Week saw many leading fashion brands, including Tommy Hilfiger and Ralph Lauren, choosing to stream live videos using Periscope

Periscope

47 streams had already been shared by the halfway point of the event, according to figures from SocialBakers.

It was also reported that Ralph Lauren expected its live stream to attract 10m viewers. 

Digital adspend in Canada will grow 15% this year

Digital advertising spend in Canada is expected to hit C$4.4bn this year, according to a new forecast from eMarketer

Digital media’s share of total adspend in the region will grow from 34% to 41.7%, driven largely by mobile. 

Mobile will account for 11.6% of total Canadian adspend this year, but the forecast predicts this will grow to 28.8% by 2019.

John Oliver’s Last Week Tonight wins the battle of the online buzz

Parse.ly compared four episodes of 60 Minutes and Last Week Tonight to see which of the Sunday night showings was getting the most online buzz. 

Looking at page views during that time slot for all web articles written about the two shows, 60 Minutes had 120,585 while Last Week Tonight achieved a much more impressive 1.5m. 

No contest. 

Nearly half of retailers start Christmas marketing in October

This is according to research by Trade Desk into the yuletide marketing habits of US retailers. 

The study also found that 47% of online holiday traffic last year came from mobile devices. 

For lots more up-to-date statistics…                                           

Download Econsultancy’s Internet Statistics Compendium, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media.

It’s updated monthly and covers 11 different topics from advertising, content, customer experience, mobile, ecommerce and social.

Jack Simpson

Published 22 September, 2015 by Jack Simpson

Jack Simpson is a Writer at Econsultancy. You can follow him on Twitter or connect via LinkedIn.

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Osborne von Waldegg, UX consultant at Vinnovera

I'd be careful using the word "popular" and "winning".
I'd guess a lot of Trump's followers do it for comical value. Being really daft, saying very stupid things will attract followers just like sh*t attracts flies, no?

about 2 years ago

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