It’s good that you’re sat down already, I have some devastating news.

Today is my last day at Econsultancy. I know. Try and keep yourself together.

I can only assure you that my reason for leaving is entirely valid.

A couple of months ago, our editor-in-chief Graham left the office proclaiming that he was heading off on a vision-quest. He also stated that if he wasn’t back within eight weeks, the deputy editor must follow him into the wilderness on a solo rescue mission, bringing with them as many hand-weapons and Tunnock’s Tea Cakes as they can carry.

That deputy editor is of course me. 

I don’t particularly want to follow him out into the wilderness. There are ravenous wolves, mutated cannibals and over-eager mobile phone salespeople out there. However, as HR have been insisting for the last few days, I am “contractually obliged” to do so and therefore I’d better get packing.

Rather then dwell on the fearful, treacherous and probably curtailed future I face in the badlands, I thought I would instead reflect on the golden moments of my career, writing and deputy editing the Econsultancy blog.

Graham wrote a splendidly helpful and detailed piece called What I’ve Learnt From Eight Years of Editing & Blogging just before he left, so I can’t really do that, as my version would be very similar, only a bit shorter and a bit worse.

So I figured I’d play to my limited strengths instead. 

Here are some of the things I'm most proud of writing, publishing or sharing on one of the best digital marketing blogs on the planet.

  • My favourite Venn diagram ever...

  • Every time a guest contributor used the term “leverage” I replaced it with the phrase “please slap me until I start talking like a normal human being.” Speaking of which, here are the banned words from the Econsultancy blog and my own alternatives for them. Including…

  • This guy... This flipping guy...

  • The Great Econsultancy Emoji Marketing Buster.

  • Possibly my very favourite game on the internet and responsible for Econsultancy's complete lack of productivity for one whole afternoon in June, it's a web-playable Atari game of The Shining of course!

  • Will an Apple Watch blend? Yes it will my friend. Anything will blend. You just need a blender. This video speaks to my withering attitude towards the Apple Watch and the term wearables, which until the arrival of ‘millennials’ was the stupidest term ever coined by a marketer.

  • I found a genuinely useful way of utilising Piktochart, by attributing completely made-up quotes to Kanye West. Nobody seemed to notice.

  • I gave the editorial team a makeover.

  • This adorably sympathetic bulldog.

  • So many Gifs.

  • Business Pogs.

  • In a world where every start-up is described as the Uber of something, here are a few of my own potential money-spinners… 

  • For a solid year, the weekly stats round-up featured a semi-hidden non-marketing stat of the week. My favourite of which: 0.3% of all accidents in Canada involve a Moose.
  • Speaking of digital marketing stats, here’s my own piece of research on preferred ecommerce delivery methods… 

  • Free next day delivery: 100%
  • Free immediate delivery: 100%
  • Singing telegram: 60%
  • Singing telegram wearing an erotic clown costume (respondent not asked any further questions): 5%
  • Unmarked bag left under the wheel-arch of a car: 5%
  • Fired out of a cannon: 5%
  • Drone: 5%
  • Pigeon: 5%
  • Pigeon-drone hybrid: 5%

Well I think I've pushed my luck as far as it will go.

So that just leaves me to say, it’s been a blast! Thank you to everyone who has read, commented on and shared my various ramblings over the past couple of years, and thank you to the content team - David, Chris, Graham, Matt, Ben, Jack - you've been an absolute joy to work with.

High-fives all round.

Christopher Ratcliff

Published 30 September, 2015 by Christopher Ratcliff

Christopher Ratcliff is the editor of Methods Unsound. He was the Deputy Editor of Econsultancy. You can follow him on Twitter or connect via Google+ and LinkedIn

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Comments (15)

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Charlotte Farquharson

Charlotte Farquharson, Project Manager at EconsultancyStaff

This has been one of my favourite blog posts this year (that's right, and we are nine months in). The disney princess replaced with a pair of scissors really made me chuckle - you'll be missed on the Econ blog Christopher!

almost 3 years ago

Christopher Ratcliff

Christopher Ratcliff, Editor at Methods Unsound / Search Engine Watch

Thanks Charlotte! You were always my favourite commenter.

almost 3 years ago

Jeff Rajeck

Jeff Rajeck, Research Analyst at EconsultancySmall Business

I will never forget your words of wisdom: "Brands are singular, not plural."

(Actually I forget this about every 3 minutes - but remember just before submitting now).

Best of luck with your future endeavours!

almost 3 years ago

Christopher Ratcliff

Christopher Ratcliff, Editor at Methods Unsound / Search Engine Watch

@Jeff - You're free to make your own rules now, Jeff! Heck I might start referring to brands as feminine plural from now on.

almost 3 years ago

Adam Candlish

Adam Candlish, Commercial Director at DataIQ

A sad day. Best of luck Chris - I will certainly miss your musings and how you made learning a teacher with pre-disposition to metal....

almost 3 years ago


Maya Mossinson Frost,

You'll be sorely missed! I love your unique blend of pop-culture-reference-meme-heavy humour and seriously good digital tips.
Econsultancy will really have to push the boat out to get me to keep reading the blog now!
Good luck out there in the wilderness.

almost 3 years ago

Daniel Guest

Daniel Guest, Director at R-cubed

Great post - I'll definitely start reading your bl...oh what, really ? Another one? - best of luck and thanks for the e-ducation - quality.

almost 3 years ago

Rob Walker

Rob Walker, Managing Director at Xcite Digital Ltd

Great read to start the day. Congrats. and good luck.

almost 3 years ago

Ana Jesus

Ana Jesus, Senior Marketing Manager, EMEA at Olapic

I genuinely like reading your blog posts in the morning. econsultancy will have a hard time finding a replacement up to standard. All the best in your quest into the wilderness.

almost 3 years ago

Daniel Gilbert

Daniel Gilbert, CEO at Brainlabs

Superb final post - have always enjoyed your articles! Best of luck in the future.

almost 3 years ago


Ali Richards, Business owner at Purple Tree Marketing

Excellent final post. Thanks for this and all the others that have brightened my days. Good luck in the wilderness.

almost 3 years ago


Laura White, Trainee Digital Marketing Co-ordinator at GBG PLC

First time I've commented on the blog, But this was genius,

almost 3 years ago

Michelle Goodall

Michelle Goodall, Independent Social Media, Digital Transformation and Communications Consultant - MCIPR at EconsultancySmall Business Multi-user

Thanks for mentioning the fine mattresses of Walthamstow. Great post Chris. Cheerio chap!

almost 3 years ago


eva serencisova, insight analyst at Visit Scotland

I have just thrown stationary at my pc in a complete despair...I'm never going to have so much laugh in the morning reading your posts and pretend it's all part of my work again.../sobs quietly into monthly report/...

almost 3 years ago


Sally Green, Marketing Consultant at Consultant

This is fabulous and I was worried about his safety until I saw that he was taking Tunnocks Teacakes with him.

almost 3 years ago

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