The ecommerce landscape is a competitive one. To guarantee success online, retailers can get help from various resources that will improve their presence.

This help usually comes from third party add-ons that specialize in different aspects of an ecommerce business.

Selling online can feel like a juggling act. You have to manage your inventory, your pricing, your marketing efforts, and more, while somehow fulfilling orders in an efficient manner to prevent angry customers.

Entrusting your data to an outside source can help automate processes that may have been previously tedious and time consuming.

But finding effective ecommerce add-ons isn't the easiest task in the world. So to help you out, here's a list of the top seven add-ons all online retailers should know about.

Inventory Management

A sloppy inventory tracking system can lead to a lot of lost sales. But even worse, it can lead to very frustrated customers.

Reputation is directly linked to brand value, and in a landscape as competitive as ecommerce, you don't want to damage either one.

The following types of software can help you track inventory quantity, costs, and more. 

  • SKUVault

SKUVault uses barcode scanners to help you locate items in multiple warehouses. The scanners transmit information to your online dashboard.

Type in an SKU or UPC and learn how many you have, where they're located, how many are pending sales, and even product photos.

It isn't limited to a certain number of warehouses, and can help prevent out of stock situations that result from human error.

  • TradeGecko

TradeGecko's software helps you maintain steady inventory by automatically updating stock levels as soon as a purchase is made.

It helps you manage your inventories across multiple locations and warehouses to make sure you have the most accurate inventory information.

Its inventory optimization feature also tells you what your ideal stock levels should be at all times.

  • ecomdash

ecomdash's inventory management software tracks product levels 24/7 and will automatically update product levels as soon as a purchase is made on your store.

It also keeps track of all incoming inventory from the supply chain as well, sending purchase orders when stock hits a certain level. You can also consolidate your brick and mortar and online inventories. 

Marketplace Selling

As ecommerce evolves, multichannel selling strategies are becoming the standard.

Almost every large brick and mortar retailer now has an online presence, and retailers who were previously pure play are now expanding to brick-and-mortar locations with much success.

But beyond that, sellers are moving beyond their own ecommerce site to other marketplaces. These pieces of software can help you manage your various selling and pricing strategies from one platform.

  • ChannelAdvisor

ChannelAdvisor has grown to become one of the largest, most popular companies in the ecommerce landscape.

It's a channel management software that allows you to list, customize, and optimize all your product listings across channels on one platform.

It also helps you optimize your digital marketing efforts to attract the right customers to the right channel.

Marketing

Shoppers have hundreds of retailers to choose from when looking for products. Making sure your store shines through the crowd is one task, but getting a shopper to stay on your site is another.

These marketing technologies can help analyze customer data to improve campaigns and the overall shopping experience.

  • Jirafe

Jirafe is a consumer intelligence platform that helps retailers target interactions across various channels using customer data.

It measures customer behavior to help improve the website layout. It also helps you understand who your best customers are, and learn what kind of offer you should reach out to them with to personalize the shopping experience.

  • Ometria

Ometria is a customer acquisition and retention software for ecommerce professionals. It allows you to differentiate between shoppers on your site and offers recommendations on what you can do to retain them.

Instead of simply looking at a customer as a number, Ometria uses customer data to add a name and personality to your customers. That way you can target specific customers with specific products based on their purchase history.

  • HubSpot

HubSpot is one of the biggest tech names out there. Its marketing software is one of the best in the business, and it can help you increase traffic to your site.

The software helps you optimize your SEM, social media, and more to draw the appropriate customers to your store. It also allows you to analyze your marketing efforts to learn what works well, and what to fine-tune in the future.

In my opinion..

These are some of the best add-ons retailers can use to their advantage. They help manage various complicated aspects of your business to make sure each part garners the attention it deserves.

Your ecommerce business has a plethora of moving parts that need to be well-oiled to ensure success on any channel.

These add-ons can help your selling process move smoothly with minimal hiccups.

Of course there are plenty of other qualified add-ons you can use for your business. What do you recommend?

Ari Shpanya

Published 9 October, 2015 by Ari Shpanya

Ari is the co-founder of HomeShare and Zent , Graduate of the GSB Stanford Ignite program, and a contributor to Econsultancy.

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Joe Walton, Marketing Assistant at Brightpearl

Surprised not to see Brightpearl on this list! Live multichannel inventory+accounting

over 2 years ago

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