Mark Twain once said, ‘There are lies, damned lies and statistics other than the ones included in the weekly Econsultancy digital marketing stats round-up.’

What a guy. 

This week we’ll be covering some rather alarming cart abandonment rates, promising news for UK adspend, and a whole load of stats around social and ecommerce. 

Cart abandonment rates at 76.6%

A new infographic from SaleCycle has shed light on the online shopping habits of people across the world. 

The stats come from its Q3 2015 quarterly remarketing report on 500 global brands.

Check out the infographic below:

Cart abandonment rates infographic

UK adspend hits record high in first half of 2015

UK advertising spend grew 5.8% in the first half of this year to reach a record high of £9.42bn, according to the Q2 Advertising Expenditure Report by the Advertising Association and Warc.

Other key findings include:

  • Internet spend for H1 increased 13.3% to £3.98bn, with mobile accounting for 79% of this growth.
  • Mobile adspend grew 52.1% to break the billion pound barrier in a half-year period for the first time (£1.79bn).
  • Advertising spend is predicted to break the £20bn barrier in 2016, with a 5.8% rise in 2015 and a 5.3% rise in 2016.

50% of ecommerce website problems unidentified

The study of more than 200 ecommerce professionals across retail, travel and finance sectors by User Replay found that 50% of website issues are going unidentified due to lack of visibility of the customer journey.

Other key findings include:

  • Two thirds of respondents think a lack of investment in online customer experience is impacting revenue and growth.
  • Sub-optimal customer experience caused by this lack of visibility is seen to result in reduced online conversion rates (43%), reputational damage (38%), preventing repeat business (30%) and eroding online revenue potential (28%).
  • 62% believe they could increase their sales if their website was running optimally and more effectively.

John Lewis mobile traffic share increased to 60% in the last year

John Lewis recently released its Retail Report 2015, which highlights some interesting trends that are almost certainly applicable to other big retailers. 

Not only has mobile significantly increased as a percentage of total traffic, mobile revenue has also grown by 68% in the last 12 months, and John Lewis predicts this will continue to rise. 

Other key findings include:

  • The number of customers who bought from both online and offline channels increased by 9% over the past year.
  • Facebook is the most popular social channel for John Lewis, with 865,348 fans.
  • Instagram has been its fastest growing social channel, increasing its followers by 338% in the past year. 

John Lewis social channels

61% of marketers are active on social, but the majority at board level aren’t

New research from Kingpin suggests there is disconnect when trying to influence marketers via social because people in the most senior roles tend not to be active on social media. 

Other key findings include:

  • 27% of all senior IT professionals specifically create email addresses to receive vendor emails.
  • IT decision makers expect to be contacted and are okay with being called by someone who is informed and useful to them: 63% of French ITDMs surveyed prefer a follow up call, with 40% of Germans and 30% of those in the UK feeling the same.

Only 3% of Facebook news feed is promoted

New research from Socialbakers has found that while 24%-29% of a typical news feed is Facebook page content, just 3% is promoted content. 

Check out the images below for more stats:

Stats about Facebook news feed

Stats about Facebook news feed

Microsoft the most powerful brand on social

The latest Lithium Social Power Ranking list (formerly the Klout 50) has detailed the top 50 most powerful brands on social media. 

Tech and retail brands dominated the list, although Amazon has been bumped to second place. 

Check out the top 10 brands on the list below, with scores on the right:

Top 10 most powerful brands on social media

BeautyBay tops list of most socially engaged premium health and beauty retailers

BeautyBay is the most socially engaged multi-brand premium health and beauty retailer, according to a new study by Leapfrog. 

Leapfrogg’s engagement rate scorecard covered actions such as likes, comments and shares, which were then divided by the number of fans to ensure brands with different sized audiences could be compared.

Check out the table below for the top 15 brands on the list:

Most socially engaged premium health and beauty retailers

80% of consumer sentiment on personalisation is positive

Based on a social media sentiment analysis of over 220,000 conversations covering 65 large retailers, a new report by Capgemini Consulting has revealed that personalisation initiatives are generally well received across the globe. 

When it comes to privacy, however, 93% of consumer sentiment is negative, largely driven by data security issues and intrusive behaviour.

35% increase in eBay searches for ‘Aston Martin’ in the week following the release of Skyfall

New data from eBay has revealed how blockbuster film releases can have a massive impact on consumer interest in related items.

Alongside the Aston Martin stat, other key findings include:

  • 33% increase in searches for ‘Omega’ watches in the two days after the release of Skyfall.
  • 36,000 searches for ‘flapper dress’ in the week after the launch of The Great Gatsby.

Timely and vaguely relevant stat of the week...

On this day in 1956, NBC broadcasted using videotape for the first time: A pre-recorded song sequence by Dorothy Collins during an otherwise live showing of the Jonathan Winters Show. 

Today she simply would have video selfied herself directly onto that little piece of metal in our pocket using Meerkat or something. It’s the future, people, and we’re living in it. 

For lots more up-to-date statistics…                                           

Download Econsultancy’s Internet Statistics Compendium, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media.

It’s updated monthly and covers 11 different topics from advertising, content, customer experience, mobile, ecommerce and social.

Jack Simpson

Published 23 October, 2015 by Jack Simpson

Jack Simpson is a Writer at Econsultancy. You can follow him on Twitter or connect via LinkedIn.

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