The lesson will focus on the evolving landscape of online advertising and how some creative industries have been slow to embrace technology.

To take part in the record attempt join us on the headliner stage on 12 November at 4.20pm.

Guinness World Records will be on hand to adjudicate and will also be offering delegates the chance to break a variety of other records at their festival stand.

Sam Fay, Guinness World Records’ SVP of global brand strategy, will also be sharing examples of record-breaking, multichannel campaigns on day two of the festival, which boasts headline speakers including Alan Sugar and Chris Hadfield.

If you’re due to attend the festival, we’ll see you at Tobacco Dock in the heart of London’s East End.

I’ll leave you with some of the most iconic Guinness World Records…