The awards are designed to be different, combining the status and heritage of the Marketing Week Engage Awards and Econsultancy’s The Digitals, and ensuring year-long exposure through both publications.
That means the focus is back on the award-winning work itself, making winning more meaningful for the whole industry, and defining the most brilliant work out there.
You’ll be hearing lots more from the winners in the coming weeks and months, including The Masters Winners report, interviews and case studies.
But without further ado, here are the winners from day one (remember there are more winners announced on day two, so check back again tomorrow).
Rising Star of the Year – Sponsored by Michael Page Marketing
Winner: Claire Canty, Senior Brand Manager, Weetabix
Reinvention of the Year
Winner: Joint for TSB: In Financial Services, Being a Brand with Values can be a Valuable Thing
Marketer of the Year
Winner: Tanya Joseph, Sport England
Agency of the Year – Sponsored by Exterion Media
Winner: WCRS
Brand of the year
Winner: Aldi
Content Marketing
Winner: Carlsberg UK / Fold7 / OMD UK/ Clifford French / The Marketing Store for Carlsberg: Carlsberg ‘Newsroom’
Technology
Winner: MRM Meteorite for Intel: Dev Story /*Hack the Code*
CRM and Loyalty
Winner: MRM Meteorite for Guardian News and Media: Evolve or Die
Mobile Marketing
Winner: Rawnet for ITV Studios: The Secret Life of MIPCOM
Retail and Ecommerce – Sponsored by drp
Winner: adam&eveDDB for John Lewis: Monty’s Christmas
Our Paul Billingsley picking up the top award in the Retail category for @johnlewisretail Monty at @MofMAwards pic.twitter.com/jm5aaeeiuv
— adam&eveDDB (@aandeddb) November 11, 2015
Insight and Research
Winner: MRM Meteorite for Guardian News and Media: Evolve or Die
Social Media
Winner: Engine for NHS Blood and Transplant: Missing Type
Performance Marketing
Winner: Nationwide Building Society: ISA Season 2015
Telecoms, Energy and Utilities
Winner: CACI for EDF Energy: Cost Saving Alert for ‘Blue+Price Promise’ Tariff Launch
Multichannel Marketing (best campaign using four or more media)
Winner: Carlsberg UK / Fold7 / OMD UK/ Clifford French / The Marketing Store for Carlsberg: Carlsberg ‘Newsroom’
The Carlsberg ‘Newsroom’ strikes gold again at @MofMAwards for Multichannel Marketing, our second cross-agency win! pic.twitter.com/Y4N7lnJh0P
— The Marketing Store (@TMSagency) November 11, 2015
PR
Winner: Engine NHS Blood and Transplant: Missing Type
Programmatic
Winner: Proximity London & UM London for The Economist: Raising Eyebrows and Subscriptions
Travel, Leisure and Transport – Sponsored by Blue Group
Winner: 360i / Founded / Nucleus for P&O Cruises: This is the Life
Outdoor and Location-based Marketing
Winner: WCRS for Women’s Aid: Look At Me
Sponsorship and Partner Marketing
Winner: Lucky Generals for Paddy Power: Rainbow Laces
Media and Entertainment
Winner: MRM Meteorite for Guardian News and Media: Evolve or Die
Video
Winner: St John Ambulance: The Chokeables
Music Marketing
Winner: FRUKT for Jägermeister: The JägerHaus
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