Day one of The Festival of Marketing saw the first ever winners of The Masters of Marketing awards announced throughout the day.

The shortlisted work was showcased from the Masters Gallery and broadcast across Festival TV.

The awards are designed to be different, combining the status and heritage of the Marketing Week Engage Awards and Econsultancy's The Digitals, and ensuring year-long exposure through both publications.

That means the focus is back on the award-winning work itself, making winning more meaningful for the whole industry, and defining the most brilliant work out there.

You'll be hearing lots more from the winners in the coming weeks and months, including The Masters Winners report, interviews and case studies.

But without further ado, here are the winners from day one (remember there are more winners announced on day two, so check back again tomorrow).

Rising Star of the Year - Sponsored by Michael Page Marketing

Winner: Claire Canty, Senior Brand Manager, Weetabix

claire canty

Reinvention of the Year

Winner: Joint for TSB: In Financial Services, Being a Brand with Values can be a Valuable Thing

tsb

Marketer of the Year

Winner: Tanya Joseph, Sport England

tanya joseph

Agency of the Year - Sponsored by Exterion Media

Winner: WCRS

wcrs

Brand of the year

Winner: Aldi

aldi

Content Marketing

Winner: Carlsberg UK / Fold7 / OMD UK/ Clifford French / The Marketing Store for Carlsberg: Carlsberg ‘Newsroom’

Technology 

Winner: MRM Meteorite for Intel: Dev Story /*Hack the Code*

CRM and Loyalty 

Winner: MRM Meteorite for Guardian News and Media: Evolve or Die

Mobile Marketing

Winner: Rawnet for ITV Studios: The Secret Life of MIPCOM

Retail and Ecommerce - Sponsored by drp

Winner: adam&eveDDB for John Lewis: Monty’s Christmas

Insight and Research

Winner: MRM Meteorite for Guardian News and Media: Evolve or Die

Social Media

Winner: Engine for NHS Blood and Transplant: Missing Type

Performance Marketing 

Winner: Nationwide Building Society: ISA Season 2015

Telecoms, Energy and Utilities 

Winner: CACI for EDF Energy: Cost Saving Alert for ‘Blue+Price Promise’ Tariff Launch 

Multichannel Marketing (best campaign using four or more media)  

Winner: Carlsberg UK / Fold7 / OMD UK/ Clifford French / The Marketing Store for Carlsberg: Carlsberg ‘Newsroom’

PR

Winner: Engine NHS Blood and Transplant: Missing Type

Programmatic 

Winner: Proximity London & UM London for The Economist: Raising Eyebrows and Subscriptions

Travel, Leisure and Transport - Sponsored by Blue Group 

Winner: 360i / Founded / Nucleus for P&O Cruises: This is the Life

Outdoor and Location-based Marketing 

Winner: WCRS for Women’s Aid: Look At Me

look at me

Sponsorship and Partner Marketing

Winner: Lucky Generals for Paddy Power: Rainbow Laces

Media and Entertainment 

Winner: MRM Meteorite for Guardian News and Media: Evolve or Die

Video 

Winner: St John Ambulance: The Chokeables

Music Marketing

Winner: FRUKT for Jägermeister: The JägerHaus

Ben Davis

Published 11 November, 2015 by Ben Davis @ Econsultancy

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com, follow at @herrhuld or connect via LinkedIn.

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