{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Growth in internet advertising spend could slow in 2007, according to predictions from the US.

Trend analysis aggregator eMarketer suggests online advertising will grow from $16.4bn in 2006 to $19.5bn this year.

"This is 19% more than total spending in 2006," the agency reported last night. "This rate of growth is sharply down from the 30% or more that has been the norm for several years.

"However, even this reduced level of year-on-year growth would be considered spectacular for most industries."

eMarketer said worldwide advertising spend on social networks will more than double to $1bn this year. Its figures are based on data from the Interactive Advertising Bureau and PricewaterhouseCoopers.

The Internet Advertising Bureau in the UK says online advertising will have a "momentous" year. It reported that 2006 saw web ad spend grow to a projected 12% of media share, worth £2bn.


Published 3 January, 2007 by Robert Andrews

243 more posts from this author

Comments (1)


Marc Planchette, Chairman at 1000Club International

It might be, but revenues of the 1000Club International business network accelerate and will even multiply by five times during 2007.

This new global business tool made to accelerate the flow of targeted information with a Circle of Trust of Members selected on quality and ethics standards seems to be the futur of business to business online marketing.

You are welcome to participate to a LIVE WEB CAST to discover how the strategies, tools and trainings will deeply improve your own business (link "Web Casts" on www.1000club.com/club/blogs). Please, register as: 4GUEST-MGP-Your First & Last Name ... to discover who will be your sponsor and coach to learn how to use this oustanding new business tool.

S k y p e login: biz1000club

over 9 years ago

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.