{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Clearly social media managers across the country were struggling to recoup their motivation after Christmas, because much of this post is people faceplanting bread or walking through puddles. 

But we do have some pretty impressive campaigns to show you from the likes of WaterAid and Land Rover, along with some of the most exciting social news stories we’ve seen in the last few weeks. 

We'll begin shortly, but first let me just point you in the direction of Econsultancy's Fast Track Social Media Training Course, which takes place in London on April 29.

Now, on with the show...

WaterAid interactive film experience 

This is an amazing effort, and further proof that WaterAid is one of the best in the world when it comes to charity content marketing.  

An interactive film experience, you can click on the names to flick between two different films.

One shows a midwife in the UK, while the other shows a midwife in rural Tanzania, in a maternity ward which is one of the 42% in Africa without safe water.  

WaterAid interactive midwife film

Facebook updates News Feed

Instead of pushing content to the top of your feed based on interactions, Facebook is going to start using feedback from users to decide which stories are relevant to them. 

Facebook said in a recent update:

The actions people take on Facebook – liking, clicking, commenting or sharing a post – are historically some of the main factors considered to determine what to show at the top of your News Feed. But these factors don’t always tell us the whole story of what is most meaningful to you. 

We saw through our research that people reported having a better News Feed experience when the stories they see at the top are stories they are both likely to rate highly if asked and likely to engage with.

We are making an update to News Feed that combines these two signals.

LinkedIn UK hits 20m members

Last month the world’s biggest professional networking site reached 20m members in the UK for the first time. More than 2m Brits signed up as new users in 2015.  

Check out the infographic below for more information: 

LinkedIn stats infographic

Travelodge Vines

We’ve wrriten about Travelodge’s Vines in the past. They’re pretty good, and the brand recently released a whole new batch for your viewing pleasure.  

Land Rover’s Instagram filter OOH billboards

In a brilliant piece of experiential marketing as part of its #Hibernot campaign, Land Rover transformed landscapes in Leeds and London using Instagram-like live filters on digital billboards, encouraging members of the public to ‘see winter differently’.  

The billboards displayed real-time images of the immediate area and then applied a Land Rover-branded filter, turning the billboard into what looked like an enormous smartphone. 

land rover ooh instagram filter billboards

land rover ooh instagram filter billboards

land rover ooh instagram filter billboards 

#DrummondPuddleWatch

Let’s remind ourselves that more than half a million of us spent most of Wednesday 6 January watching a Periscope live-stream of people struggling to walk through some water

A truly triumphant day for mankind. 

Drummond puddle watch

Drummond puddle watch yellow sign

Then people started ruining it by adding silly items to the puddle.

Drummond puddle watch pink lilo

Drummond puddle watch surfboard

Bread Face girl

I may have crumb late to the party on this one, but I dough believe it’s still worth a mention. 

Social media influencers are a big topic of conversation on this blog, but one girl in New York City might have found a way to earn a crust simply by burying her face in different types of bread to a pop soundtrack.

Yeah, you read that correctly.  

bread face girl on instagram 

bread face girl on instagram

You might be asking yourself rye she’s doing it or what the knead is, but this girl is on a roll, having risen to almost 47,000 followers at the time of writing.  

Friends Reunited to shut down

One of the original social networking sites launched back in the year 2000, Friends Reunited has announced that it will close imminently.

Co-founder Steve Pankhurst wrote in a blog post:

It hasn’t covered its costs and like any business this can’t continue indefinitely.

Therefore, whilst it’s sad, I believe it’s time to move on and put Friends Reunited to bed. And I feel like I am the right person to do it.

Jack Simpson

Published 2 February, 2016 by Jack Simpson

Jack Simpson is a Writer at Econsultancy. You can follow him on Twitter or connect via LinkedIn.

252 more posts from this author

Comments (0)

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.