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Online communication, particularly via social media, is gradually becoming more visual. And with that comes an increasing number of ways to hit people in the eyes with something beautiful.
Not literally, of course. You can get arrested for that sort of thing.
More interesting than a photo and less-annoying than an autoplay video, cinemagraphs are fast making a name for themselves in the world of digital marketing.
If you’ve not come across them before, they’re essentially just photographs that contain moving elements. You may have seen a few of them popping up in my branded Instagram video round-ups recently.
But rather than trying to explain what they are, it seems more appropriate to show you in this case, so I’ve included 30 of my favourite cinemagraphs in this post in the hope of inspiring your own creations.
The first four are from brands...
But some of the most creative examples I’ve seen come from individuals, and I’ve included a few of my favourites below.
I’ve linked to all the sources within the images, so please show the creators some love if you like what you see.
This woman's reflection in a puddle
This person filming a light show on their phone
This barn owl in the snow
The flowers spinning in this woman's hands
This man applying makeup to a model
This hooded man watching a train go by
This canvas that looks like it's coming alive
These clouds above Hwaseong Fortress in South Korea
This tribute to victims of the Paris attacks