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Online communication, particularly via social media, is gradually becoming more visual. And with that comes an increasing number of ways to hit people in the eyes with something beautiful.
Not literally, of course. You can get arrested for that sort of thing.
More interesting than a photo and less-annoying than an autoplay video, cinemagraphs are fast making a name for themselves in the world of digital marketing.
If you’ve not come across them before, they’re essentially just photographs that contain moving elements. You may have seen a few of them popping up in my branded Instagram video round-ups recently.
But rather than trying to explain what they are, it seems more appropriate to show you in this case, so I’ve included 30 of my favourite cinemagraphs in this post in the hope of inspiring your own creations.
The first four are from brands...
Stuart Weitzman
Mr Porter
Chopard
Christian Louboutin
But some of the most creative examples I’ve seen come from individuals, and I’ve included a few of my favourites below.
I’ve linked to all the sources within the images, so please show the creators some love if you like what you see.
Comments (4)
Robert Lendvai, VP Marketing at Flixel Photos Inc.
No post about cinemagraphs and their growing popularity as a new visual medium for brand strategists is complete without a primer on how to create them. https://blog.katchup.com/how-to-make-cinemagraph/
about 2 years ago
Jack Simpson, Writer at Econsultancy, Centaur Marketing
Thanks, @Robert - was thinking of doing a follow-up post along those lines if people show an interest in this one.
about 2 years ago
Sam McMillen, Digital Executive at Thakeham
I love this - thank you
about 2 years ago
willemien den oudsten, ceo at dutch design company
Hi Jack, did you notice that Cinemagraph and the Flixel Community is growing very fast. Am one of the Flixel freaks check it out cinemagraphs.nl and flixel.com
8 months ago