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Stats on a Thursday? Have you lost it, Simpson? Do you need a lie down and a hot Lemsip? Should we contact your next of kin and tell them to prepare for the worst?

No, you silly rabbits. It’s Easter weekend. Which means, in the words of the ever-culturally relevant Rebecca Black: 

A poem about stats

This week we’re covering – yes – Easter, along with some very juicy numbers around mobile browsing, fake followers, email, adspend and much more. 

Mobile visits: Chrome beats Safari by 127%

Google Chrome is a much more popular browser among mobile users than its Apple-branded competitor, Safari, achieving 127% more visits in 2015, according to the latest Adobe Digital Index

Other key findings include: 

  • Overall smartphone page views have grown 18% since 2012.
  • Smartphones now account for 76% of all mobile visits. 
  • Apple TV’s share of premium video views has dropped 8% since August last year. 

14% of FTSE 100 Twitter followers are fake

A significant number of people following FTSE 100 companies on Twitter are actually fake, while 41% of the accounts following them seem to be inactive, according to a new study by Greenlight. 

Other key findings include: 

  • Burberry has the highest proportion of inactive users, at 65%.
  • 12% of FTSE 100 companies appear to have 20% or more fake followers.
  • ITV’s corporate account has the largest proportion of fake followers (31%), closely followed by Anglo American (28%), BAE Systems (24%) and Rolls-Royce (24%).
  • Construction firm Berkeley Group has the Twitter community with the highest number of active followers, with almost two-thirds (64%) of users tweeting regularly (though it has to be said the follower count is much lower). 

berkeley group

69% of Easter shopping searches will be made by women

Almost three-quarters (69%) of online searches will be made by females in the lead-up to Easter weekend, based on 2015 data from Bing Ads.  

Other key findings include:

  • 60% of all Easter-related retail searches will be made from a mobile device.
  • Easter shopping queries will spike by 500% in the week before the long weekend. 
  • More than a third of all Easter searches (35%) will be performed by generation X (35-49 year olds).

81% of top-performing sales professionals rely on social selling

More than four-fifths of the UK’s best-performing sales and business development professionals rely on social media to help close deals, according to a new survey by LinkedIn. 

Other key findings include: 

  • 98% of top performers consider social selling to be ‘extremely critical’ to their ability to close deals.
  • 21% of UK sales and business development professionals spend 5-10 hours on social media each week.
  • 69% rated the ability to quickly build trusted relationships as more important than a prospectus willingness to buy when it comes to winning new business.
  • 58% of salespeople in medium-sized businesses are using sales intelligence tools (compared to just 34% in small and 46% in large businesses).
  • Millennial women are most likely to be social sellers – 48% of women under 35 agree it enables them to improve relationships with customers and prospects (vs 41% of men).

5,000 Twitter followers? Two tweets could get you a round of drinks

Consider yourself an influencer? If you have 5,000 Twitter followers you could earn enough for a round of eight pints (£28.08 on average – although surely not in London) with just two tweets, according to a new infographic by Webfluential that explores how much an influencer’s tweets are worth.

Check out the infographic below for more stats:

Infographic how much are your tweets worth

UK SEO jobs decrease by 7%

2016 has seen a 7% year-on-year (YoY) decline in the number of available SEO jobs, in contrast to 2015, which saw an 18% increase, according to new a new salary survey by Conductor. 

Other key findings include:

  • Average salary for SEO job titles declined by 6%.
  • UK has the lowest SEO-related salaries on average. 

UK adspend to grow by 9.2% in 2016

Adspend in the UK will grow by almost 10% this year, largely driven by massive increases in mobile advertising, according to new figures from ZenithOptimedia.

Other key findings include: 

  • Mobile advertising is forecast to grow by 57% this year.
  • Desktop will decline by 9%.
  • TV is due to grow by 3% this year, after a strong year in 2015 where it grew by 8.5%.
  • Between 2015 and 2018 the global ad market will grow by US$75 billion. China will contribute 25% of this extra ad expenditure, closely followed by the US, which will contribute 24%. The UK comes third, contributing 7%.

Cost of customers switching due to bad service: £221bn

Customers switching brands as a result of poor customer service costs UK businesses a collective £221bn a year, according to new a new report by Accenture

Other key findings include: 

  • 76% of UK consumers prefer dealing with human than digital channels when it comes to customer services issues.
  • 47% of consumers say they are willing to pay a higher price for goods and services if it ensures a better level of service.
  • 56% say in-store service is the best channel for getting a tailored experience.
  • 36% are more willing to be sold new or upgraded products when receiving a face-to-face service compared to online. 
  • 32% would rather go to a store first than use digital channels to get advice on the best products and services.

Email sees 28% YoY growth

The humble email is still seeing massive growth as a marketing channel, achieving 28% YoY growth in 2015, according to new research by Communicator. 

Other key findings include: 

  • Automated emails using data to personalise achieve open rates 75% higher than non-recurring emails.
  • Personalised emails in general achieve a 6% higher open rate. 
  • 36% of all emails sent do not contain any form of personalisation.
  • Average unique open rate has decreased across all sectors.
  • 60% of email opens are now on mobile and tablet devices.

‘On-the-go’ researchers 45% more likely to make a purchase within the hour

Consumers who research products and services on their smartphones while on the go are 45% more likely to make a purchase within the hour than those researching at home, according to a new study by xAd.

  • Other key findings include:
  • 44% of consumers say their mobile devices are the most essential aid to their purchase decisions.
  • 90% of retail transactions still happen in the offline.

Timely and vaguely relevant stat of the week… 

On this day in 1807, the first railway passenger service began in England. Relevant because 209 years later you just know you’re going to be late home tonight.

For lots more up-to-date statistics…                                           

Download Econsultancy’s Internet Statistics Compendium, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media.

It’s updated monthly and covers 11 different topics from advertising, content, customer experience, mobile, ecommerce and social.

Jack Simpson

Published 24 March, 2016 by Jack Simpson

Jack Simpson is a Writer at Econsultancy. You can follow him on Twitter or connect via LinkedIn.

252 more posts from this author

Comments (2)

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Matt Gallant, Entrepreneur at Mattgallant.tv

Very informative article. It's a big help for my business which relies mostly on digital marketing. Thanks!

4 months ago

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Olivier Boisnard, Head of Business Strategy at SPLIO

Error 404 on your Accenture source, I would like to read the original report if available. Thanks

4 months ago

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