The chap who usually does the stats roundup is off today, so I’m back in the saddle for one week only.

So with my stack of press releases and my copy & paste keyboard shortcuts at the ready, I’ll do my best to maintain the high standards to which our readers are accustomed.

This week’s stats bonanza includes Q4 ecommerce data, social’s impact on shopping habits, and changes to Instagram’s video format.

And for more of the same, check out Econsultancy’s Internet Statistics Compendium.

Now, on with the show!

A quarter of UK households subscribe to a streaming service

According to new figures from BARB 24% of UK households subscribed to one of the three main video-on-demand services in Q4 2015.

These include Netflix, Amazon Video and Now TV.

The number of households with Netflix grew by 1.4m between Q4 2014 and Q4 2015, compared to an increase of 0.5m households for Amazon Video and 0.3m households for Now TV.

Q4 ecommerce stats

Monetate has published its Ecommerce Quarterly Report, based on analysis of 7bn online shopping sessions from Q4 and the holiday season. 

It found that online shoppers converted on purchases at a year-long high:

  • Conversion rate peaked at 3.48% (up from 3.42% YoY).
  • Returning visitors converted more often (4.55%) than new visitors (2.49%).

More on those returning visitors:

  • Returning visitors add items to cart 14.80% of the time (up from 13.68% YoY).
  • New visitors add items to cart 7.61% of the time (up from 7.53% YoY).
  • Overall add-to-cart rate was up YoY (11.06% versus 10.43%).

Social inspires shopping habits

Research by Aimia has found that more than half (56%) of consumers who follow brands on social media sites say they do so to view products.

Dubbed ‘social shoppers’, these individuals apparently visit social networks as part of their everyday shopping behaviour and use images they see on social media sites to inspire purchases.

Just under a third of online shoppers (31%) said they use these channels to browse for new items to buy, with Facebook being the most popular network (26%).

The research surveyed 2,017 people aged 18 and over.

Data strategy stats

A new infographic from Experian includes a load of stats looking at how companies are approaching their data strategy.

Click the image to see the full version.

Instagram video goes up to 60-seconds

Earlier this week Instagram announced it is increasing the maximum length of videos on its service to 60 seconds. 

Until now, videos have been capped at 15 seconds.

Read Patricio Robles’s post for an insight into what this means for Instagram users.

What will the world look like in 2020?

What’s better than one infographic? Two infographics!

Beyond Digital have created this visual based on a survey of 1,000 UK office workers looking at how office technology is set to evolve over the next five years.

Click this image to see the full version, and for more advice on changing working practices check out our Digital Transformation hub.

Third-party content slowing down websites

Websites are being slowed down by third-party content such as display ads and remarketing services.

This unsurprising finding comes from NCC Group which looked at the UK’s top 50 retail sites, then analysed the 10 fastest and 10 slowest. 

It found that on average the slowest homepages contained 7.5 times more third-party content than the fastest. 

The faster sites averaged just 83KB of third-party content, while the slowest contained 618KB. 

We’re football crazy, we’re football mad...

Ahead of the European Championships in France this summer, eBay Advertising has published a load of data about people’s online shopping habits during major football tournaments.

During the 2014 World Cup UK shoppers made more than 3bn searches on eBay.co.uk, with the Sporting Goods category seeing a particularly big uplift.

92,000 searches were made for “football” on ebay.co.uk in the first week of the 2014 World Cup, equating to almost ten searches per minute. 

This was almost a quarter (22%) higher than the average number of searches for the equivalent weeks in April and May. 

And to wrap up this week, here's a great song about football by George Dawes...

David Moth

Published 1 April, 2016 by David Moth

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via LinkedIn

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