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Here’s a stat for you: 100% of Jack Simpsons say this is a very sad day indeed, according to a new survey by Jack Simpson. 

Why? Well, loyal stat devourers, I am sorry to announce that this is last time I will fill your lives with life-changing facts and figures from the marketing world. 

Yes, this is my last day as the official weekly Econsultancy digital marketing stats round-up guy. 

Dawson's Creek sad face

Econsultancy accepts no responsibility for anyone drowning in their own tears, nor is it liable for any loss of productivity due to any acute post-trauma symptoms as a result of this news.

I’m sure your boss will consider your application for compassionate leave given the gravity of the situation... 

In any case, this week we’re covering digital currency, customer journeys, influencers, mobile apps, online order growth and much more. 

Until next time, dear stat monsters…

65% of high-performing marketing teams have a customer journey strategy

Among the high-performing marketing teams surveyed for the latest Salesforce State of Marketing report, almost two-thirds have adopted a customer journey strategy, with 88% saying it’s critical to the success of their wider marketing strategy. 

Other key findings include: 

  • 58% of high-performing marketing teams strongly agree they’re driving customer experience initiatives across the business, compared to 8% of underperformers.
  • 63% strongly agree they’re implementing digital transformations across the company, compared to 8% of underperformers.
  • 63% say they’re excellent at creating personalised, omnichannel customer experiences across all business units compared to 2% of underperformers.

Fifth of UK firms to trade in digital currencies by 2020

Around 25% of UK businesses will trade using digital currencies such as Bitcoin, according to new research by Infomentum

Other key findings include:


  • A third of UK employees believe that their businesses should be equipped with a 3D printer by 2020.
  • 14% would also like to see drone delivery services introduced, while 15% expect ‘try before you buy’ augmented reality services to be incorporated within their existing buyer journeys.

2020 stats

30% of parents spend more on their child due to influencers

30% of parents admit that they are willing to spend more on an item of clothing for their child if it has been endorsed by an online influencer, according to a new study by Rakuten Marketing. 

Other key findings include:

  • 23% of parents trust online influencers most highly.
  • Parents typically spend £567 on clothes in an average year per child.
  • Facebook is the most influential platform in terms of guiding parent’s fashion purchase decisions.
  • 27% of parents have bought an item after seeing a celebrity’s child wearing it.

Online order growth jumps 14%

Ecommerce continues to show strong growth, with online order growth increasing 14% during Q4 2015, according to Demandware’s latest Shopping Index

Other key findings include:

  • Mobile phones accounted for 42% of site traffic share (a rise of 36%).
  • Average time on site per visit was down 13% overall, and average time per phone visit was down 20%.
  • Tablet traffic was down 11%.

41% would download a retail app to complement the in-store experience

A new report by Apadmi surveyed consumers about the reasons they would download a mobile retail app.

Some of the findings are shown below.

reasons to download retail apps

49% of consumers reject brands sending irrelevant or too many ads

Almost half of consumers will reject a brand that serves them irrelevant ads or too many ads in general, according to a new survey by Tradedoubler

Other key findings include:

  • While 80% of consumers consider the internet to be a great place to discover new brands, 54% are overwhelmed by the choice available.
  • Under one third routinely multi-screen using a laptop/PC (30%) or mobile (36%) while watching television.
  • Up to half of those aged under 45 shop online on their mobiles when in a restaurant, coffee shop, pub or bar.

Finance, automotive and electronics & computers spend most on audience data

The industries that spend the most money on audience data are finance, automotive and electronics & computers, according to a new study by Eyeota

Other key findings include:

  • Total European audience data spend saw 154% growth between Q4 2014 and Q4 2015.
  • Financial services firms are consistently one of the largest buyers of audience data.
  • Automotive advertisers were prepared to pay 1.4 times more on average than other vertical sectors.
  • Sociodemographic data accounts for 63% of all audience data purchased in the UK.

Half of small UK online businesses missing out on international sales boom

Only half (56%) of the UK’s small online businesses are selling to customers abroad despite unprecedented demand for British goods, according to new research by PayPal.

Other key findings include: 

  • 86m international shoppers bought from the UK in 2015.
  • Among domestic-only businesses, only 35% intend to start selling internationally in 2016. 
  • Business owners are deterred by the high cost of shipping goods to international customers.

Mobile conversion rates on the rise

Mobile conversion rates across search, social, and display experienced annual growth of 32.9%, 51.2%, and 34.7% respectively, according to a new report by Marin Software.

Other key findings include:

  • Smartphone click share grew from 22% of global search clicks to 35%, an almost 55% growth over the course of a single year.
  • By the end of 2015, 71% of all display ad clicks were on a smartphone and the trend is predicted to continue this year, reaching 77% of all display ad clicks by December.
  • Year over year, smartphone spend share for display moved from 37% to 55%.
  • The majority of clicks on social came from a smartphone or tablet.
  • Mobile spend share grew almost 50%, from 33% to almost half of all budgets.

UK tone of voice market potentially worth £26m

The UK’s tone of voice market is currently worth £11.6m, but could more than double to £26m in the coming years, according to a study by The Writer. 

Other key findings include:

  • Financial service companies are most likely to have a formal business tone of voice and spend the most money on developing it (£146,000 on average).
  • The arrival of a new CEO is the second most important trigger for creating a formal tone of voice for businesses.

Timely and vaguely relevant stat of the week… 

On this day in 2001, Microsoft released Internet Explorer 6.0. What a waste of time that was. 

For lots more up-to-date statistics…                                           

Download Econsultancy’s Internet Statistics Compendium, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media.

It’s updated monthly and covers 11 different topics from advertising, content, customer experience, mobile, ecommerce and social.

Jack Simpson

Published 8 April, 2016 by Jack Simpson

Jack Simpson is a Writer at Econsultancy. You can follow him on Twitter or connect via LinkedIn.

252 more posts from this author

Comments (2)

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David Cole, Fleeting at #14DaysToProfit

Great and very telling. Love it.

12 months ago

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Stephen Goodridge, Product Manager at Access control systems, PVC Cards, Touchscreen kiosks

Thanks for all the stats. You did fall into your own trap. Exactly what is the 'tone of voice' market?

11 months ago

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