This week’s round up of stats includes (even more) success for Leicester City, Apple’s latest investment, excitement for Euro 2016 and lots more.

As always, don't forget to check out the Internet Statistics Compendium for further analysis.

Now, let's get going!

Apple invests $1bn in Uber rival

Hot on the wheels of Uber is Didi Chuxing, a taxi service now transporting an average of 300m people per day across China.

Following backing from internet companies Alibaba and Tencent, Apple’s $1bn recent investment will help Didi Chuxing roll out in more cities, as well as potentially overtake Uber’s $62.5bn valuation.

Millennials are twice as likely to share video ads

Research by tech company Unruly has found that 18-34 year olds are 112% more likely to share video ads compared to other age groups, with videos that have an emotional response being the most successful.

In a survey of 3,200 people, Unruly also discovered that 63% of millennials demand control over their videos - 93% are reported to have considered using an ad blocker.

Leicester City doubles its online traffic

With 4.7m visits from August to April, the newly-crowned Premier League winners have seen 116% growth in online traffic compared to last year.

But as SimilarWeb reports, Manchester United remains the most-viewed football club website in the world, with a whopping 65.2m visits worldwide.

Two-thirds of Euro 2016 viewers will use more than one device

It is predicted that Euro 2016 will be a ‘second-screen fest’.

A what, you ask?

In plain English, this simply means the act of using more than one technological device at one time.

In a survey of around 1,000 people aged 16 and over, RadiumOne found that 66% of fans watching football on traditional television will use another internet-connected device to keep up with what else is going on. 

Reading online comments and chatting with others about the game are said to be the most popular second-screen activities. 

82% of consumers switch devices during tasks

This week’s Adobe Summit focused on personalisation as well as the overall customer experience, but recent research has highlighted how brands are failing to deliver a consistent journey across all channels.

Results from the latest Adobe Digital Index (an analysis of the behaviour of over 5,000 consumers) show that just 40% of consumers report a consistent experience.

This is due to the growing habit of switching devices during online tasks like researching products, replying to emails, and streaming music or TV.

Consumer conversions increase on mobile

Marin Software’s latest report highlighted some interesting ways consumers are now using mobile. Here are its top three stats:

  1. Search conversions on smartphones increased 10% year-on-year.
  2. Display conversions have grown 26%, clicks are up 13% and impressions have increased by 10% on smartphones.
  3. Social conversions will be 50% mobile by the end of the year.

With shopping on smartphones becoming the norm, investment in mobile-optimisation will also increase in 2017.

Women outspend men for American Mother’s Day

In the run up to Mother’s Day last week (only in the US – don’t worry Brits) search company NetElixir conducted some interesting research about the buying habits of consumers.

Over a three-week period, the company found that women spent more than men by 18%.

However, compared with Valentine’s Day where millennials are the biggest spenders, 35-44 year olds were found to splash the most cash.

In even more good news for mums, overall spend levels were up by 13% this year compared to last.

Shopper abandonment rates are decreasing

According to SalesCycle’s Remarketing Report, efforts to improve personalisation and greater customer insight has resulted in fewer shoppers abandoning their baskets. 

Down from 76.6% to just over 74% - the lowest rates are found in North America and Europe. 

Online travel bookings are on the rise

A survey by MarkMonitor has found that over two-thirds of global consumers now book travel exclusively using the internet.

Despite this fact, satisfaction levels remain low.

Seven out of every 100 people surveyed reported that they were unhappy with their travel experience.

Naturally, the same customers took to the internet to express their dissatisfaction, with 42% posting a negative review, 40% attempting to get a refund, and 35% complaining to a licensed body.

Searches for discount deals up by 40%

According to analysis from Hitwise, a division of Connexity, searches for discount deals and coupons are on the rise, seeing an increase of 40% last year.

Shoes and boots come top of our wishlists, with searches for footwear sales being the most common.

Similarly, the popularity of the search term ‘coupon codes’ demonstrates a shift towards a mostly digital shopping experience.

Nikki Gilliland

Published 13 May, 2016 by Nikki Gilliland @ Econsultancy

Nikki is a Writer at Econsultancy. You can follow her on Twitter or connect via LinkedIn.

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