This week’s roundup includes good news for AdBlock Plus, even better news for Zoella, plus a whole load of insight into customer loyalty, data privacy, mobile payments and more.

For more of the same, download Econsultancy’s Internet Statistics Compendium.

Here we go, folks!

60% of customers abandon baskets due to slow delivery

A survey by Dropoff has discovered that customers are abandoning online baskets because their expectations for delivery are not being met.

40% of consumers said delivery is a very important factor in determining whether or not they make a purchase.

Likewise, 77% said that free shipping would be more likely to encourage them to buy from a retailer again, and one in three said they are usually irritated when a company charges for delivery.

With Walmart announcing the launch of ShippingPass, an annual membership that competes with the likes of Amazon Prime, the future of retail is predicted to be fast, free shipping.

Trump tops Democrats in subscriber email engagement

Despite having a much smaller subscriber list than his rival candidates, Donald Trump’s emails are coming out top in terms of audience engagement.

From analysis of email data by Return Path, it was found that Trump has maintained the highest email open rate over both Hillary Clinton and Bernie Sanders.

Interestingly, while Sanders has had less success with open-rate, he does have the lowest ‘deleted without opening’ rate, demonstrating his audience’s staunch devotion regardless of the message.

AdBlock Plus reaches 100m users

As we mentioned in last week’s roundup, control over online browsing remains an important issue for young people, with 93% of millennials saying they would consider using an ad blocker.

It appears that many are doing more than just considering it. 

This week the co-founder of AdBlock Plus, Till Faida, announced the company has reached the milestone of 100m users, making it the most popular product of its kind. 

Contextual insight in apps is the key to customer loyalty

A study by Forrester Consulting has found mobile apps that have greater personalisation and user context gain 15% more customer loyalty than those that don’t.

Weather, location data, and user recommendations are all factors that matter. 

Overall, a company that has a ‘great’ app as opposed to just a ‘good’ one is likely to earn five times more mobile commerce revenue.

Brands are failing to build long-lasting relationships

According to a survey by Oliver, brands are failing to retain customers after the point of purchase due to issues of mistrust. 

Out of 1,000 consumers surveyed, 67% said the biggest reason for feeling detached from a brand would be concerns over the safety of customer data. 

Another big reason for detachment is either too much or too little communication.

51% said they felt brands sent too many emails, yet 50% reported difficulty in speaking to somebody over the phone.

Social media stars in demand by retailers

Research by Affilinet has discovered that two-thirds of retailers operating online would like to work with a social media influencer on a future marketing campaign.

The top three personalities cited as the most in demand are:

  • Zoella (21%)
  • Tess Holliday (19%)
  • Kayla Itsines (17%)

Just 24% of those surveyed said they already had experience working with bloggers and vloggers, which means 2016 looks set to see even more of a boost for influencers.

You can find out more this topic in our Rise of Influencers report.

SMB's believe Brexit will have a negative impact on data privacy

According to research by Artmotion, almost half of small business owners believe that Britain leaving the EU will have a negative impact on data privacy. 

In a survery of 500 SMB's, 44% said they believed the outcome will be harmful, despite the government’s promise of a £2bn investment in cyber security.

34% of those surveyed said they remain unsure.

Clothing drives online sales in April

Despite reports of sluggish sales on the high street, e-tailers saw an 11% increase in sales this April.

As highlighted by the IMRG Capgemini eRetail Sales Index, with clothing and apparel seeing a 15% increase, it appears our appetite for footwear, accessories and lingerie are behind the surge.

With a 13% decline in sales from last year, alcohol is the worst performing sector. 

This has been put down to bad weather delaying our favourite sunny pastime – the great British BBQ.

6% of people say their mobile phone has replaced their wallet

New research from Nationwide Building Society has revealed that the mobile phone is becoming the primary method for a range of activities. 

29% of people surveyed said their mobile had already replaced their watch, 22% said it had replaced their diary, and 14% said home computer.

With a third of people having used their phone to make a mobile payment, factors like security, convenience and ease-of-use are most important when doing so. 

Non-sport brands set to benefit from World Cup fever 

Football-related shopping will ramp up from next week, says eBay.

According to data from last year, searches for ‘flat screen TV’, ‘sound bar’ and ‘projector’ saw a big spike on the 26th May, and a similar trend is expected this year.

Electronics isn’t the only non-sports category that could benefit.

It is predicted that the ‘halo effect’ of the tournament will help a multitude of brands tailor their product to the specific needs and interests of the consumer. 

A strong presence on mobile is also likely to lead to increased buyer behaviour. 

Last year, it was found that females were 54% more likely to be shopping on mobile over desktop during England’s final game - a stat that undoubtedly contributed to the invention of the (totally ludicrous) phrase ‘football widows’. 

Nikki Gilliland

Published 20 May, 2016 by Nikki Gilliland @ Econsultancy

Nikki is a Writer at Econsultancy. You can follow her on Twitter or connect via LinkedIn.

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