This week’s digital marketing stats include Brexit-related tweets, Instagram success, investment in video and much much more.

Make yourself a cup of tea (we’ve no doubt you need it...) and settle down for the roundup.

Oh and don’t forget to download the Internet Statistics Compendium for lots more insight.

Leave campaign generates the most tweets in run up to vote

The #EU ref data hub – a dashboard that measures Twitter discussions about Brexit – has shown how Leave was the most-talked about campaign in the week before the referendum.

Despite Remain garnering the most mentions on the 23rd June, Leave was referenced more times overall.

David Cameron was the most talked-about campaigner, with 37.8% of tweets mentioning the (soon-to-be former) Prime Minister.  

Instagram reaches 500m users

Since being bought by Facebook back in 2012, Instagram has gone on to become one of the most popular social media platforms out there.

Now with 500m users and 300m people using the app on a daily basis, it has more than doubled its user-base in a period of two years.

As well as your average selfie-fan, brands are now utilising Instagram for its advertising potential, along with an increasing number of influencers who are making money from the platform.

Car companies are most searched-for sponsors during the Euros 

Bing Ads has revealed that Kia Motors and Vauxhall are the most popular Euro 2016 brand sponsors.

As the top global brand, Kia Motors has so far secured 26% of all online searches.

With 36% search volume, Vauxhall is the most popular UK sponsor, just ahead of Marks and Spencer who also garnered 26%.

Brits increasingly looking to acquire new skills online

Hitwise, a division of Connexity, has revealed that more and more Brits are turning to the internet to educate themselves.

It’s been found that 4.1m of us searched for ‘how to’ queries in the first quarter of 2016, and 1.3m visited an online learning site like FutureLearn.

With coding and web development two of the most popular searches, internet users are aiming to ‘up skill’ in order to keep up with the country’s increasing digitalisation.

Digital brands can’t keep up with customer expectations

A new survey by Accenture Interactive has revealed that digital brands are becoming less worried about competitors and more focused on keeping up with customer demands.

While 52% of respondents stated that they were ahead of the competition in terms of digital experiences, just 7% said their company exceeded their customer’s expectations.

Due to the ‘lightning pace’ of changing expectations, developing and improving digital channels is the most prioritised course of action.

Facebook surpasses LinkedIn as a business network

A new report by Tata Consultancy has revealed how social media is changing the way young people seek out business opportunities.

Now, more people than ever are using Facebook to search for job opportunities.

Out of young people who use social media to search for new roles, 46% use Facebook compared with just 28% using LinkedIn.

The report also highlights the extent to which youngsters are bypassing traditional channels, with 7 out of 10 entrepreneurs choosing to look for investors online.

Marketers are failing to fight email fraud

According to a survery by Return Path, when it comes to email fraud, marketers are playing with fire.

Despite 81% saying that they’d be concerned if a customer received a malicious email that appeared to be from their brand, just 32% say that securing email channels are a top priority.

With 76% of respondents also saying they are unable to monitor email attacks, marketers risk losing customers who have been the target of online attacks.

SBM owners increase investment in video marketing

A new survey by Animoto has revealed how marketers and small-to-medium-sized business owners are increasingly looking to video as a marketing tool.

With 76.5% saying that video has already had a direct impact on their business, more than 60% plan to increase investment in the next year.

Despite this, one in four SBM owners and marketers feel left behind the competition, with a lack of video skills being cited as the main reason.

One third of online shoppers switch retailers due to minimum order thresholds

New YouGov stats from Centiro & JDA has revealed how minimum order charges are impacting customer loyalty.

According to research, one third of online shoppers have chosen to go elsewhere when faced with a minimum order charge.

Similarly, 33% have chosen an alternative delivery method even if it was less convenient.

On the back of this, click and collect is growing in popularity, with 54% of people saying that they have used the service in the past 12 months.

Half of millennials don’t trust their high street banks

A report by Neopay has highlighted how younger generations are less likely to trust traditional banks.

In a survey of 2,000 UK adults, 41% of 25-34 year olds said they would not trust their bank with an online transaction. However, 32% of the same demographic said that they would be more inclined to trust a technology company such as Google or Apple.

With just 47% of customers meeting someone from their bank in person last year, it is no longer seen as the only option.

Nikki Gilliland

Published 24 June, 2016 by Nikki Gilliland @ Econsultancy

Nikki is a Writer at Econsultancy. You can follow her on Twitter or connect via LinkedIn.

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