Having already opened a number of stores, US electronics retailer Best Buy launched its first transactional website in the UK last week. 

Best Buy homepage

I've been trying the new site out...


The homepage crams a lot in but is still easy to scan and navigate around. As well as featured products and special offers, there are some useful links under the 'Inspiration & Advice' heading: 

Best Buy homepage2

The community section of the site is also clearly promoted, which is not always the case on e-commerce sites. It offers forums and product reviews, while links to Best Buy's social media profiles are easy to find.

Site search and navigation

Customers can access various product categories via the tabbed navigation. The drop-downs are OK, but the small text is difficult to select on an iPad. 

The site search works well, dealing with misspellings and suggests sensible and relevant alternatives, while options are provided to narrow the number of results shown. 

Best Buy has done the filtered navigation well: there are plenty of options to limit the scope of product searches and narrow the selection by brand, price or product feature so customers can end up with a manageable selection of results. 

Best Buy filtered navigation 2

Adding the number of matching products for each filter type helps to narrow their selections without running the risk of returning no matching products at all. Also important is the fact that filters can be removed individually if customers need to backtrack. 

One slight issue is that, on some items, the category heading and featured products are pushing the selected products below the fold:

Best Buy3

Like several other sites, such as WHSmith and Woolworths, the gaming section has been outsourced to The Hut, which means that this product area has a separate shopping basket and checkout. This is a potential area of confusion for shoppers, but Best Buy does at least explain this clearly in a lightbox when customers click the gaming tab: 

best buy hut

Unlike some other sites, it is made clear that a third party operates the site, and also reassures customers that any items will remain in their Best Buy basket for when they return. 

Product pages

The product pages aren't short on detail. Shoppers are given as much information as possible about products with a full product description and a list of technical specifications, though there are no customer reviews (yet). 

Best Buy product page

The product pages link to the forum section, which would be a good idea if the product on the page was discussed. However, the topics discussed are mainly irrelevant to the Sony laptop on the page so I'm not sure how useful they will be. 

Best Buy forum

Elsewhere on the page, cross-selling options are good, with relevant accessories and software displayed, while calls to action are clear: 

Best Buy call to action

Checkout process

Registration isn't compulsory; all users need to do is to enter an email address to enter the checkout, and creating an account comes later in the process.

This is a good way to approach the issue, as it removes any barrier to purchase while making it easy for customers to register if they want to. Further on in the process, Best Buy sets out reasons why customers should register; order tracking, promotions etc. 

Best Buy registration

The checkout has been enclosed, and key information on delivery and returns is displayed throughout, including various security logos. 

I like the way that Best Buy handles the delivery options within the checkout. A grid showing the days that items can be delivered, alongside charges for each day, so that customers can choose which day items are delivered. This information is also available on product pages so customers don't have to go this far to find out. 

Best Buy checkout 2


The Best Buy website contains some good examples of e-commerce best practice; product pages contain plenty of information to help customers decide on a product; there are clear contact options throughout the site, and the checkout process has been enlcosed to help shoppers to focus on the purchase.  

Graham Charlton

Published 15 November, 2010 by Graham Charlton

Graham Charlton is editor in chief at SaleCycle, and former editor at Econsultancy. Follow him on Twitter or connect via Linkedin.

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Comments (13)

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Pavel Jasek

Hi Graham, you have praised that the BestBuy's registration only with email address is a good approach. What I find quite strange is the process that first you have to enter your email address and just after that you can choose from delivery options available.

Why isn't it the opposite way? The store should first tell me total costs (with various options of delivery) and after I'm ready, ask me for personal details.



almost 8 years ago


Jennifer Davis

Hi Graham,

Great review of BestBuy.co.uk. I'm hailing from Reevoo.com (we partner with Best Buy to provide their customer reviews) and I just wanted to add that currently, reviews do show up on product pages where there are existing reviews, such as here:


In the future, we'll be working with Best Buy to collect plenty more helpful reviews from their own customers.



almost 8 years ago


Matt Isaacs, Senior Ecommerce Manager at Perricone MD

@Pavel. I'm guessing they are attempting followups for checkout abandonment. Not to say this is the best way to go about it of course.

almost 8 years ago


John McNally

I didn't know that Best Buy had launched over here in the UK. The site looks simple to navigate, so I may be a user.


almost 8 years ago


Zoe Coombes

It's great - but I can't find their accessibility info.........

almost 8 years ago



This store hacks me off..... There far to many people asking......can i help.....csn i help.....,may i help.....when you need help or service etc...... Then there usless,erm.... Il find someone who can do that for you!!!!! Then i wait 15mins. RETURNS:......well if you open that box your charged......ooo yes if you so much as break the seal they will try to charge you(i refused) took 20mins+ to sort a refund. I simply will not shop here again,i leave the store wanting to jump off a bridge!!

over 7 years ago



first time we have ordered from BEST BUY the service was brilliant the delivery arrived as stated free of charge delivery company phoned 2 days before to confirm delivery and also half an hour before it arrived many thanks to the delivery firm from newton abbott for kepping us informed will use BEST BUY again

over 7 years ago



I have got a mail from best buy for their sale start midnight today.In my view their prices are quite high as compared to comet or currys.
The same sony laptop i bought from tesco in £359 and a dell for 255,you wouldn't get these type of deals in Best buy specially in computing,Rest prices are ok

over 7 years ago


Mick (Sheffield)

What a shambles Best Buy online is. I ordered and paid for a TV £329 and selected a delivery time of 2-6pm Sat 4.6.11. A chap from Best Buy rang me to say they had me down for 1045-2.45pm so I stated they had this wrong and we would be out. He said he would cancel the delivery time but I should ring the delivery company at 8am the following day. Rang them this morning and they stated Best Buy had cancelled to order completely and there was nothing she could do. I then rang Best Buy again and a lady could not explain why all the cock-ups. My money has been taken from my bank by debit card already. I have told them I will cancel the order and go elsewhere if it does not arrive when planned. VERY POOR.

about 7 years ago



Shambles doesn't even begin to describe the service. I've been trying to order al aptop online for the past week. We re a small company, with 4 mmbers of staff, all with our own credit card. We've tried ordering online, , over the phone without success. Card is authorised by bank, funds held in bestbuy account but order never processed. Their online system then blocks you for 24 hours hours. We've all tried 3 times on company and personal cards - all authorised transactions by the bank still no luck - currently we've been told as we have registered more than one card, even though on differnt user acounts - their new security system has blocked us permanently. HOWEVER they are still holding in excess of £2500 of our money. And my client is still expecting a delivery of the laptop.............

about 7 years ago


Ray Bestwick

I purchased a TV in November 2010, 8 months later the screen has lost its Picture, I returned it to The Store where it was purchased from, and I was amazed they did not exchange it for a new set. I was then Told it would be going back for repair and I would have to wait up to 2 weeks for it to be returned. So that left us with a tv for 2 weeks. I I had purchased it from Currys or Comet. I would have had it exchanged there and then. Guess where my Next electrical goods are going to be purchased from now on??

almost 7 years ago


Worst Buy

Tried to buy a washing machine from these people but their online checkout didn't work, so tried to ring and they COULDN'T TAKE MY ORDER BY PHONE! Said their system was down but to try again in a few hours. Rang again and again until 24 hours later it was finally working but then they said I had to wait another week for delivery (having previously said they had stock and could deliver sooner).

Totally wasted my time and I had to go elsewhere.


almost 7 years ago


sell website

If you're looking for a good place to buy and sell website for free check out flippinghut

over 5 years ago

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