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We’ve got loads of stats for you to get your teeth into this week, including news about CX, digital skills, Rio records and more.

Don’t forget to download the Internet Statistics Compendium for further insight and analysis.

Now, let’s get to it.

Searches for iPhone 7 are lower than iPhone 6 ahead of release 

Ahead of the pre-sale for the new iPhone 7, Connexity's Hitwise has revealed what Brits are hoping to see from the new model.

As consumers debate whether to update current smartphones, the most-searched for queries relate to new features and specs. 

Comparisons between iPhone 7 and Samsung Galaxy account for a 0.10% share of searches, while 'camera' accounts for 0.30%.

Despite searches for the iPhone 7 increasing since May, it is at a lower rate overall compared to the launch of the iPhone 6.

This is thought to be due to Apple’s plans to postpone all major updates ahead of the brand's 10th anniversary.

Transport brands offer worst customer experience in the UK 

A new survey by Engine found that transport companies offer the poorest customer service in the UK, with 38% of consumers citing train operators as the worst culprits.

In contrast, 45% of respondents cited food services and restaurants as offering the best customer experience. 

With 66% of people likely to recommend a company based on a good customer experience, it appears CX is being prioritised over factors like price and convenience.

Digital economy behind rapid growth for Wales

Analysis by law firm Nockolds has revealed that Wales has the fastest-growing digital economy outside of London.

While the overall number of digital companies remains low, rising from 3,000 to 3,275, it has seen a rapid growth of 9%. 

In the same amount of time, London saw a rise of 11%.

Now with 600 firms in the IT sector, around 3.5% of the Welsh workforce is estimated to work in technology.

63% of drone use comes from the media industry

According to a new study by DronesDirect.co.uk, the use of drone technology for day-to-day business is on the rise.

Out of an estimated half a million Brits using drones for commercial purposes, the media industry is responsible for 63%. This is typically for the purpose of taking aerial photography and videography. 

Other industries currently using drones includes facilities and management firms and surveillance companies, however, ahead of the launch of Amazon’s Prime Air parcel delivery service, delivery is predicted to be a large area of growth.

Asia is 80% more likely to be targeted by hackers

An investigation by US company Mandiant has found that Asian organisations have the worst cybersecurity in the world.

In analysis of 22,000 machines, the average amount of time between a cyber breach and its discovery was 520 days – three times the global average.

In each attack, an average of 3.7GB of data was stolen.

With the bulk predicted to be due to rising geopolitical tensions in Asia, meanwhile, there has been a decline in the number of similar attacks to the US and Europe.

Medium-sized companies cite the IT skills gap as one of the biggest risks for the future

In the wake of Brexit, fears are growing over the declining number of IT graduates entering the UK workforce. 

According to ICTrated, despite major advances in fields like artificial intelligence, a quarter of the population don’t have the digital skills companies need. 

In fact, medium-sized businesses have identified the IT skills gap as one of the top three biggest risks for the next sdecade.

Combined with the growing trend for flexible and freelance working, businesses fear a lack of staff stability.

Rio beats London to win online viewing record

Data from PEPPTV has shown that the Rio Olympics broke records for the amount of viewers watching online.

With BBC Sport seeing a total of 102m unique global users, it was the biggest ever success for the service, meaning that overall, Rio beat London for online views.

Viewing figures for the opening ceremony also show that live TV remains a huge asset for broadcasters.

The games kicked off with a 74-75% audience share in Australia and Finland, as well as more than 50% in the UK and Netherlands. 

Europeans over 50 are less open to emotional advertising 

According to a survey by Commerz Finanz, only 43% of European consumers over the age of 50 respond to emotional advertising.

This is in comparison to 56% of younger consumers.

The survey, taken across 13 European countries, also found that the older demographic are less inclined to make spontaneous purchases - instead preferring to carry out extensive digital research beforehand.

With the over 65s predicted to account for 30% of the population by 2050, markets are increasingly changing in favour of older consumers.

Social media is contributing to an unhappy generation 

A new report from the Children’s Society has suggested that social media is creating a new generation of ‘serious’ young people.

In a study on the happiness levels of teenagers across the UK, the charity found that 14% of 10-15 year old girls are unhappy in general, with 34% unhappy about their appearance in particular.

With some girls spending up to three hours every night on social media, online pressures are said to be a huge factor.

This is reflected by the fact that the mental well-being of girls has worsened since 2005.

Page load times increase 7%, while consumers become even more impatient

According to research by Dynatrace, just half a second difference in page load times can result in a 10% difference in sales for ecommerce companies.

Despite this, page-load times have been getting slower, going up by 7% over the last year.

This is in contrast to the declining patience of consumers, who are reportedly unwilling to wait more than three seconds before jumping ship.

Chat functionality and connections to Google, Facebook and Twitter are said to be behind slow load times, particularly in countries like Australia where data has to travel large distances.

Nikki Gilliland

Published 2 September, 2016 by Nikki Gilliland @ Econsultancy

Nikki is a Writer at Econsultancy. You can follow her on Twitter or connect via LinkedIn.

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