It’s high time we got stuck into some stats, don’t you think?

This week’s roundup includes news about organic search, consumer payment preferences and email marketing.

If you’re in the mood for more, the Internet Statistics Compendium is ready and waiting as always.

Half of consumers want more sophistication from online banking

New research from the DMA has revealed how consumers feel about their current online banking services.

Despite 76% of customers using online banking and 22% using mobile banking - 45% still like to visit their local branch to talk about issues face-to-face.

Findings also show that consumers also crave more sophistication from their online services.

71% want rewards for loyalty, 51% desire special access to offers and 49% want email alerts.

Over half of UK retailers are failing to personalise online content

Despite 93% of retailers admitting that consumers want personalised content, new research from Monetate has found that just 59% are delivering it across more than one online channel. 

Out of the 81% that are able to personalise content across multiple channels, more than half are unable to synchronise it for a consistent cross-channel experience.

Of the obstacles cited by retailers, a lack of human resources is said to be the biggest, closely followed by an inflexible ecommerce platform.

Videos feature in a quarter of search results

A new study by Searchmetrics has found that while page one of Google only shows around 8.5 organic links, there are a growing number of other opportunities for marketers to target search.

This is because nearly every search query results in at least one type of boxed out content, such as app suggestions, integrated Twitter cards, images and videos.

Videos in particular present a huge area of opportunity, featuring in around a quarter of results. 

More specifically, YouTube is the top platform to target, with 9 out of 10 videos being hosted by the site.

Consumers are more receptive to early morning ads

According to a new study by YuMe, consumers are more receptive to ads in the morning, despite the common perception that evening is prime time for advertising.

In a survey of 10,000 consumers, people were asked to rank their willingness to receive a message from a brand on a scale of 1-100.

With an average of 59 in the morning and 45 in the evening, an early start was clearly favourable. 

Further to this, the study also found that purchase intent is also higher at this time, coming in at +11% from 3:00am to 11:59am.

44% of small businesses are failing to keep up with customer demands on payment preferences

Research from PayPal has discovered that small businesses might be missing out on sales due to a refusal to modernise payment options.

In a study of over 2,000 businesses owners, it was found that two in five have never reviewed how they take payment from their customers.

What’s more, just 17% have a mobile-optimised website and just 4% have a mobile app that takes payments.

With a growing interest in digital wallets and contactless payments, the lack of options provided could be the most significant barrier to purchase. 

Adobe says email campaigns are failing to engage 

Adobe’s latest report has revealed how Europeans are spending over a third of their waking day on email, but despite this, they are opening 10% less emails from brands.

Analysing the email habits of 3,000 professionals across Europe, the report also found that emoji use, an overload of messages and poor optimisation are among the biggest bugbears.

With smartphones overtaking desktop as the most favoured device to read emails, 22% of users say they disengage if an email is not optimised for mobile.

Apple named the valuable brand in the world

Interbrand’s Best Global Brands report has revealed that Apple is worth an estimated $178.1bn, making it the most valuable brand in the world.

Since increasing its value by 5% in 2016, it is now $45bn ahead of Google (which is said to be worth an estimated $133.2bn).

Other brands included in the top ten include Coca-Cola, Microsoft and Toyota. 

Interbrand’s rankings are determined by financial performance of the product/service, influence on customer choice and the strength of the brand in commanding secure earnings.

55% of companies see conversion rate optimization is seen as crucial

Econsultancy's latest report highlights how conversion rate optimization continues to be a key area of focus among digital marketers.

55% of companies currently see it as ‘crucial’ to strategy and 35% also rank it as ‘important’. 

With the importance of conversion rate optimisation remaining high over the last few years, insight suggests that data setup and integration are now becoming areas of focus.

For more on this, you can download the Conversion Rate Optimization Report 2016 here.

The Apprentice generates 123 tweets per minute

Lord Sugar returned to our screens this week, and analysis from Spredfast shows that the nation was quick to react on social media.

The first episode in the new series of the Apprentice resulted in a peak of 123 tweets a minute, totalling over 74,000 mentions of the show between 9pm-12.20am.

Many users took to Twitter to vent their frustration, with sentiment around the show being 18% negative and 13% positive. 

However, it appears that many were nonplussed with the familiar format, with the show seeing 69% neutral sentiment.

Attitudinal segmentation is three times more accurate than traditional demographics

A study from Network Research has revealed that marketers would see better results by basing research on millennial’s behaviour and attitudes – not age and gender.

In a survey of over 1,000 consumers, the company found that most make decisions based on the rational and emotional components of brand relationships.

As a result, many marketers could be seeing limited results by focusing on narrow or traditional demographics.

The study also quashed common perceptions about certain demographics, such as the idea that that consumers on lower incomes are less concerned about the environment.

Nikki Gilliland

Published 7 October, 2016 by Nikki Gilliland @ Econsultancy

Nikki is a Writer at Econsultancy. You can follow her on Twitter or connect via LinkedIn.

702 more posts from this author

You might be interested in

Comments (0)

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.